We're our client's key partners in growth
Our Approach
For 25 years, we’ve helped brands decide what to prioritise, where to invest, and how to connect demand, experience and conversion into a system built for growth.
Across the UK and the US, we work with organisations to understand how their businesses operate, the constraints they face and where progress is being held back. Through experience and applied technology, we uncover patterns, challenge assumptions and turn insight into action.
We created our technology incubator, IDHL Labs, to strengthen how we deliver and how we evolve. It’s where we test and apply AI and automation in real-world conditions, developing tools and products with clear guardrails so work becomes more efficient, decisions are better informed, and performance improves in ways that can be measured.
Our focus stays on the commercials and continuous improvement, with results you can see, measure and sustain.
Built for real‑world publishing
We design and build Umbraco websites that make day‑to‑day publishing straightforward, without compromising performance or control. That starts with clear information architecture, reusable templates and components, and a back office that reflects how your team actually works.
We pair this with clean, maintainable development and well‑considered integrations, so your platform is easy to extend as needs change. Whether it’s a new build or an evolution of an existing site, we focus on UX, speed, accessibility and security from the outset.
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Pragmatic delivery, fewer surprises
Our Umbraco delivery is grounded in clear planning and practical decision‑making. We take time to understand your users, content and technical constraints before shaping an approach that fits. That means building consistent components, reducing complexity where possible and putting sensible governance in place.
For existing platforms, we can audit what’s there, stabilise performance, plan upgrades and address technical debt. The result is a platform that’s easier to manage, quicker to improve and less reliant on constant fixes.
Cases by IDHL
AFME
AFME partnered with IDHL and Umbraco to modernise their digital platform and better reflect their authority within the financial markets sector. We migrated the website to Umbraco CMS, delivering improved navigation, search functi…
British Retail Consortium
The British Retail Consortium is the trade association for giant retail conglomerates as well as small, independent stores. Responsible for providing industry guidance, their outdated Umbraco website, fragmented front-end domains …
The Royal College of Radiologists
The Royal College of Radiologists’ outdated website was hard to navigate and overloaded with content. We delivered a streamlined, user-first rebuild that improved clarity, accessibility, and balanced content for both radiology and…
The Tipton & Coseley Building Society
The Tipton & Coseley Building Society partnered with IDHL and Umbraco to modernise their ageing Umbraco 8 platform and transform their digital customer journey. Through a UX-led redesign, a full upgrade to Umbraco 13 and the devel…
Underdog
Underdog partnered with IDHL and Umbraco to relaunch their brand and digital platform with SEO at its core. Through a fully integrated strategy encompassing brand development, technical SEO and a scalable Umbraco build, we deliver…
