Case Study

Kinleigh Folkard & Hayward

KFH’s Umbraco-Powered Site Delivers 86% Conversion Growth

https://www.kfh.co.uk/

Fresh Egg rebuilt kfh.co.uk on a high-performance, headless Umbraco platform, turning it into a scalable engine for digital growth. The result is faster, more seamless experiences across devices, flexible content management for rapid marketing updates, and a 462% boost in SEO performance. With built-in personalisation and CRO-ready foundations, KFH now has a future-proof website that looks brilliant and performs even better.

Skills used

SEO
Digital Strategy
Accessibility
Analytics
Mobile

Sector

Property & construction

Partner working on the case

Company:: Fresh Egg
Website:: https://www.freshegg.co.uk
Type:: Platinum

Background

KFH, one of London's leading property brands, needed to evolve its digital platform to support growing user demand across 60+ branches. While their existing site remained functional, it was built on legacy technology that had become increasingly restrictive. SEO performance was plateauing, CRO testing velocity was low, and user expectations were outpacing the site's ability to deliver.

With high-value property leads at stake and organic visibility becoming increasingly competitive, it was critical to modernise their platform, not just to improve performance, but to futureproof the experience for speed, scalability and conversion.

Our website rebuild has been truly transformative. It’s stunningly fast, far easier to manage, and most importantly, it performs.

Stacey Kirby

Marketing Director, KFH

Solution

To overcome the limitations of their legacy platform, we rebuilt kfh.co.uk using a headless architecture powered by Umbraco CMS, chosen for its flexibility, developer freedom, and seamless integration with personalisation, CRO, and analytics tools.

Umbraco’s modular structure enabled us to create custom content blocks tailored to KFH’s marketing workflows, giving their team complete control over page creation, layout, and messaging without relying on developers. This aspect was critical for a high-volume property site with constantly changing listings and promotional needs.

We paired the rebuild with an integrated CRO and SEO strategy, ensuring we integrated performance from day one. Technical enhancements included schema-rich content models, lightning-fast page loads, and scalable navigation to support both users and search engines.

The result was a clean separation of front and back end, empowering KFH to move faster, iterate continuously, and lay the foundation for intelligent personalisation at scale.

increase in page crawl

uplift in property conversion rate

increase in mobile viewing leads

Impact

The impact of the new Umbraco-powered site was immediate and measurable.

KFH saw a 55% faster average response time, with pages now loading in just 0.35 seconds, significantly improving mobile and cross-device user experience. SEO visibility surged, with a 462% increase in pages crawled, driving more organic property traffic.

Conversion impact was equally impressive. Property page conversion rates rose by 86%, with more users going on to book viewings or contact a branch. Ongoing CRO experimentation delivered a 28% uplift in mobile viewing leads and a 10% increase from personalised journeys, all underpinned by a 50% test win rate since launch.

This new platform hasn’t just improved KPIs; it’s empowered KFH to scale its digital performance with agility, intelligence, and confidence.

Fresh Egg took the time to understand our audience and internal pressures, delivering a platform that supports our teams and drives results.