Case Study

Odense ZOO

https://www.odensezoo.dk/

Ecreo has helped Odense ZOO create a user-friendly web app that enhances the guest experience while uniting digital storytelling, practical information, and administration in one solution. The result is a powerful digital platform that benefits both visitors and staff.

Skills used

CMS Integration
Umbraco Commerce

Sector

Tourism & hospitality

Partner working on the case

Company:: Ecreo
Website:: https://www.ecreo.dk/kompetencer/teknologier/umbraco/
Type:: Platinum

Background

Odense ZOO is one of Denmark’s most popular and respected attractions and has for many years welcomed visitors with engaging storytelling and close-up animal experiences. In 2020, Odense ZOO decided to strengthen the digital customer journey and modernize the digital platform.

The ambition was not only to improve the user experience before, during, and after a visit - but also to ensure a technical foundation that could support the staff’s daily operations. The goal: an app that makes the ZOO experience even better - for both guests and employees.

Solution

Ecreo developed a custom web app for Odense ZOO, with guest service and storytelling at its core. The app includes practical features such as digital membership cards, a daily schedule with reminders, and an interactive map of the park. At the same time, the app offers opportunities for deeper engagement, allowing visitors to explore fascinating facts - for example, about sea lions in the wild and how they are trained at the zoo. The solution is built on a unified CMS that manages content across both the website and the app. This makes it easy for the staff to keep everything updated and relevant - without technical hassle.

Impact

Since its launch the app has delivered value on multiple levels.

Visitors enjoy a more cohesive experience - both before and during their visit - and the integrated storytelling supports Odense ZOO’s mission to educate and inspire.

At the same time, the staff benefit from an efficient and user-friendly system to manage all content in one place.