Ashworth

Background

Ashworth is a recognized leader in industrial conveyor belting, known for innovation, engineering expertise, and global service. But their digital experience wasn’t keeping pace.

They needed more than just a redesign.

They needed a digital platform that served engineers, supported sales, and reflected their position at the forefront of the industry, and that could scale with the company’s transition from a national leader to a global enterprise.

During our discovery, their goals became clear:

• Provide Accurate Product Data and Digital Tools: Make it easier for engineers to research, compare, and select the right solutions without frustration. 
• Boost Brand Perception: Present Ashworth as both a pioneer and a partner, serious about innovation and easy to work with. 
• Deliver Best-in-Class Online Support: Extend the company’s commitment to service into a seamless digital support experience. 
• Empower Their Team: Put content control in the hands of Ashworth’s team, with no coding required and no waiting on developers.

Solution

We partnered with Ashworth to rethink everything, from how users navigate the site to how their story is told.

To support this transformation, we built the site using Umbraco CMS, a flexible and user-friendly content management system that enabled Ashworth’s team to take full control of their content, workflows, and updates. The CMS is hosted on Umbraco Cloud, a secure, scalable, and reliable cloud infrastructure that provides the stability and performance the business requires now and into the future, especially as Ashworth expands its footprint globally.

A User-Centered Redesign

Through stakeholder interviews and user journey mapping, we rebuilt the site architecture around the people who actually use it: engineers, sales teams, and support staff. From intuitive navigation to a clean blog rollup, every detail was reworked to make life easier.

Reintroducing the Brand

The new design honors Ashworth’s history while looking ahead. We featured case studies, technical articles, and custom video content that show, rather than tell, how Ashworth stays ahead of the curve.

Smart Tools & Accurate Data

We integrated interactive product calculators and a dynamic product catalog; all connected directly to Ashworth’s internal database. Engineers can now access real-time specs, weights, widths, and application data without jumping through hoops.

Built with Umbraco CMS on Umbraco Cloud

With Umbraco CMS, Ashworth’s team now has an intuitive editing experience that puts content control directly in their hands. No more waiting on developers. Updates can be made quickly and confidently.

Hosted on Umbraco Cloud, the site benefits from a reliable, scalable infrastructure with automated updates, streamlined deployments, and built-in security. It’s a platform built for growth: easy to maintain, ready to extend.

Impact

A site that works as hard as the people behind it

Better User Experience

Engineers get what they need, fast. Specs, tools, and support are right at their fingertips.

Stronger Brand Perception

The site now reflects Ashworth’s industry leadership with a modern, confident visual language.

Smarter Support

From product finders to technical resources, customers can now help themselves and get help faster.

Content Control, Unlocked

With Umbraco CMS, Ashworth’s team manages and updates content on their own schedule, free from technical bottlenecks.

Ashworth’s new digital platform doesn’t just meet expectations. It sets a new standard, one that positions the company to better serve a growing international customer base.

With Umbraco CMS at the core and Umbraco Cloud behind the scenes, they now have the tools, flexibility, and control to serve their customers, grow their business, and stay one step ahead.

Because building smarter starts with a smarter foundation.