Umbraco Engage Analytics
Use Umbraco Engage Analytics to track visitor behavior, content performance, engagement, and conversions from inside the CMS, using data collected through server-side and client-side tracking.
Use Umbraco Engage Analytics to track visitor behavior, content performance, engagement, and conversions from inside the CMS, using data collected through server-side and client-side tracking.
ngage Analytics shows how visitors interact with content, campaigns, forms, videos, search, and key conversion paths.
Track website performance at a glance
Monitor key metrics such as visitors, pageviews, engagement, conversions, bounce rate, landing pages, and exit pages from inside Umbraco.Understand how visitors interact with content
See how people reach your site, which pages they visit, which devices they use, where they come from, and how content performs.Filter data by what matters
View analytics by date, location, device, audience segment, and other dimensions so teams can focus on the insights they need.Spot opportunities for improvement
Identify high-performing pages, traffic spikes, search terms, form activity, video engagement, and areas where content can work harder.Measure conversions and goals
Track the actions that matter most, from form submissions and sign-ups to campaign goals and other key website outcomes.Compare performance by segment ownership
Use filters and audience data to compare how different visitor groups behave, so teams can find stronger opportunities for improvement.
When analytics live close to content, teams can move from insight to action faster. Editors and marketers can see how content performs, understand where visitors engage, and use that insight to improve pages, campaigns, and conversion paths.
Engage uses server-side tracking and can also collect client-side visitor behavior. Server-side tracking helps capture pageviews even when some analytics scripts are blocked or cookies are not accepted, giving teams a broader view of website activity.
Engage collects data through server-side and client-side tracking and stores it in your own database. No visitor data is transmitted to Umbraco, and teams can configure retention, anonymization, deletion, and privacy settings to support compliance needs.
Explore Engage further