What is Umbraco Engage?

Umbraco Engage is a first-party content optimization suite built directly into the Umbraco CMS. It offers real-time server-side analytics, A/B testing, personalization, and in-app reporting to help you deliver data-driven, tailored digital experiences.

How does Umbraco Engage handle analytics differently from other platforms?

Unlike third-party solutions, Umbraco Engage uses server-side tracking to collect data directly within your own CMS environment. This improves accuracy, ensures data privacy, and gives you full control over compliance and storage.

What personalization features are included in Umbraco Engage?

Umbraco Engage allows you to create and assign personas to your users, enabling content targeting based on visitor behavior and preferences. This increases content relevance and improves engagement and conversions.

Can I run A/B tests in Umbraco Engage?

Yes. Umbraco Engage includes built-in A/B testing capabilities that let you test headlines, layouts, calls-to-action, and more — directly in the CMS. You can evaluate results in real-time to optimize for higher conversions.

What kind of reporting does Umbraco Engage provide?

The platform features in-app dashboards, goal tracking, filters, and conversion metrics available directly in the CMS. This makes it easy for teams to measure content performance without switching tools.

Who should use Umbraco Engage?

Umbraco Engage is ideal for marketing teams, content strategists, and digital agencies that want to make data-informed decisions, personalize user experiences, and ensure full data transparency — all within a secure, first-party environment.

Do I need technical skills to use Umbraco Engage?

No advanced technical skills are required. Umbraco Engage is designed to be user-friendly and accessible to marketers and content editors. All features — including analytics, testing, and personalization — are fully integrated into the CMS interface.

How does Umbraco Engage support compliance and data privacy?

Umbraco Engage operates as a true first-party tool. Server-side tracking ensures that all data is stored securely on your own servers, giving you full ownership and control to align with privacy regulations like GDPR.

Can Umbraco Engage adapt content in real time?

Yes. With profiling, personalization, and in-context analytics, Umbraco Engage empowers you to dynamically adapt content based on user behavior — allowing you to respond quickly to performance signals without developer involvement.

Does Umbraco Engage work on Umbraco Cloud?

Yes. Umbraco Engage is fully compatible with Umbraco Cloud. For optimal performance and scalability, especially for high-traffic sites or those handling significant amounts of data, we recommend using Umbraco Cloud’s Dedicated Resources. This ensures the best possible resource allocation and stability.

Umbraco Engage

Learn - Adapt - Convert

Optimize user engagement and drive conversions with features like server-side analytics, A/B testing, profiling, and personalization. Umbraco Engage gives you actionable insights, all you need to adapt your content in real-time, and deliver optimized content and tailored digital experiences.

Book discovery call Get in touch

Tired of one-size-fits-all content?

Deliver tailored experiences to each visitor based on their behavior.

Analytics & Profiling: Analytics and detailed visitor profiles will help you understand your audience, their behaviour, and where you need to act.

Personalization: Use personas to serve the best content. Increase relevance, up engagement, and boost conversions.

A/B Testing: Use A/B testing to identify the winning versions of your content in real-time, and increase conversions with data-backed decisions.

Take a product tour of Umbraco Engage

“A/B testing with Umbraco Engage has become an integral part of our content strategy. Whether it’s tweaking a headline or testing a new layout. It’s given our team the confidence to experiment and innovate. We’re no longer guessing what works; we’re able to make data-backed decisions that have consistently improved our user engagement and conversion rates”

Matt Lippert - iFLY Management Team

The Right Tool for the Right Job

Umbraco Engage includes everything you need to make your content shine!

Server-side Analytics

Want to make data-driven decisions? Gain real-time insights on user engagement and identify what content drives results.

360° Profiling

Looking to understand your audience better? Build rich profiles with data from every interaction, helping you create targeted, relevant content.

A/B Testing

Ready to find what works best? Test headlines, layouts, and calls-to-action. Get actionable insights to improve your strategy right away.

Personalization

Want to deliver personalized experiences? Tailor content to each visitor based on their behavior and preferences, boosting engagement and relevance.

Learn more

In-app Reporting

Need instant insights at your fingertips? Track performance and conversions directly in the CMS with goal-tracking, filters, dashboards, and more.

Data Ownership

Worried about data privacy and compliance? Keep full control of your data with server-side tracking and secure, first-party storage.

Learn more

Our team is ready to explore your unique challenges, understand your goals, and show you how Umbraco Engage can align with your needs. Book a discovery call today and take the first step toward creating personalized, data-driven content experiences.

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Struggling to Trust Your Data and Get Accurate Insights?

Relying on third-party providers, may result in inconsistencies, compliance risks, and a lack of transparency - barriers that can limit your ability to effectively drive your strategy. Umbraco Enage gives you an instant advantage:

First-Party Tool: Umbraco Engage operates as a true first-party solution, putting analytics and insights directly within your CMS.

Server-Side Tracking: With server-side tracking, all analytics are collected securely and privately on your own server, ensuring both accuracy and control.

Complete Data Ownership: Take full control over data storage and compliance settings, aligning with privacy regulations and eliminating third-party dependencies.

“Having complete ownership of highly accurate analytics data gives us a competitive advantage. We’re able to act on insights we can trust and execute content strategies without relying on third-party data providers. Umbraco Engage has been instrumental in helping us take control of our marketing efforts while boosting transparency and compliance.”

Mark Hendriksen - Global Marketing | Product Owner HSO.com

Empowering Partners to Deliver Immediate and Lasting Impact

Umbraco Engage enables our partners to deliver quick wins and foster long-term relationships, helping clients build and execute effective content strategies.

“Umbraco Engage has been a game-changer for our clients. With real-time analytics, A/B testing, and personalization tools integrated right into the CMS, they’re able to create data-driven, tailored experiences that resonate with their audiences. Full control over data ownership has been especially valuable for organizations focused on compliance and transparency. Umbraco Engage gives us the tools to deliver measurable results and elevate every aspect of their content strategy.”

Joe Kepley | CTO, Blend Interactive | Platinum Partner

Reach out to talk about your Umbraco Engage license

Umbraco Engage licenses are available in 2 different configurations; Analytics license at €750 per year, and a Full license starting at €4.780 per year.

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No matter what stage you're at, let's talk and figure out how you can benefit from Umbraco Engage, Daniel and the team are ready to guide you.

What is Umbraco Engage?: Umbraco Engage is a first-party content optimization suite built directly into the Umbraco CMS. It offers real-time server-side analytics, A/B testing, personalization, and in-app reporting to help you deliver data-driven, tailored digital experiences.
How does Umbraco Engage handle analytics differently from other platforms?: Unlike third-party solutions, Umbraco Engage uses server-side tracking to collect data directly within your own CMS environment. This improves accuracy, ensures data privacy, and gives you full control over compliance and storage.
What personalization features are included in Umbraco Engage?: Umbraco Engage allows you to create and assign personas to your users, enabling content targeting based on visitor behavior and preferences. This increases content relevance and improves engagement and conversions.
Can I run A/B tests in Umbraco Engage?: Yes. Umbraco Engage includes built-in A/B testing capabilities that let you test headlines, layouts, calls-to-action, and more — directly in the CMS. You can evaluate results in real-time to optimize for higher conversions.
What kind of reporting does Umbraco Engage provide?: The platform features in-app dashboards, goal tracking, filters, and conversion metrics available directly in the CMS. This makes it easy for teams to measure content performance without switching tools.
Who should use Umbraco Engage?: Umbraco Engage is ideal for marketing teams, content strategists, and digital agencies that want to make data-informed decisions, personalize user experiences, and ensure full data transparency — all within a secure, first-party environment.
Do I need technical skills to use Umbraco Engage?: No advanced technical skills are required. Umbraco Engage is designed to be user-friendly and accessible to marketers and content editors. All features — including analytics, testing, and personalization — are fully integrated into the CMS interface.
How does Umbraco Engage support compliance and data privacy?: Umbraco Engage operates as a true first-party tool. Server-side tracking ensures that all data is stored securely on your own servers, giving you full ownership and control to align with privacy regulations like GDPR.
Can Umbraco Engage adapt content in real time?: Yes. With profiling, personalization, and in-context analytics, Umbraco Engage empowers you to dynamically adapt content based on user behavior — allowing you to respond quickly to performance signals without developer involvement.
Does Umbraco Engage work on Umbraco Cloud?: Yes. Umbraco Engage is fully compatible with Umbraco Cloud. For optimal performance and scalability, especially for high-traffic sites or those handling significant amounts of data, we recommend using Umbraco Cloud’s Dedicated Resources. This ensures the best possible resource allocation and stability.