Umbraco Engage Personalization: Tailor CMS Content

Make every visit feel more relevant

Tailor content by segments, behavior, campaigns, devices, goals, and visitor profiles.

Create visitor segments

Group visitors by behavior, device, campaign, goals reached, session count, persona, journey, or other segment rules.

Personalize specific pages

Create personalized variants for individual pages, so different segments can see more relevant headlines, copy, CTAs, or content.

Personalize across multiple pages

Apply personalization across multiple pages or Document Types when a message, offer, or experience should appear in more than one place.

Use temporary campaign segments

Create temporary segments for campaigns or time-limited experiences, then prioritize them above your core segments when needed.

Edit variants side by side

Use familiar content editing tools and split-view editing to create personalized variations more efficiently.

Measure the impact

Use built-in analytics to understand how personalized experiences affect engagement and conversions.

Relevant content gives visitors reason to act

Generic content asks every visitor to respond to the same message. Personalization helps teams adapt the experience for different audiences, campaigns, and stages of the journey, making content more useful and more likely to support the next step.

Segment, personalize, preview, publish

Start by creating visitor segments in Umbraco Engage. Then personalize content for a specific page, multiple pages, or a Document Type. Editors can create personalized variations using familiar content editing tools, with split-view editing to make the process easier.

Explore personalization inside Umbraco

Take the guided tour to see how teams create segments, edit personalized variations, use split-view editing, and measure impact with built-in analytics.

Personalization works with insight and testing

Personalization becomes stronger when it is connected to the rest of Engage. Use analytics to understand behavior, profiling to understand audiences, and A/B testing to validate which experiences perform best.

Explore Engage further