Written by: Javier Miranda
Hi, my name is Javier and I grow stuff. To be more concrete, I build scalable tech solutions for a living. How cool is that? I am very grateful to have the opportunity to do what I do, and I usually say, “I am the luckiest man I know.”
I stumbled upon Umbraco for the first time in 2017, when I was invited to HQ to know more about the community and how HQ was interacting with it. I was very impressed back then!
But my link with the company goes back a little more in time. In 2012, I moved to work for a company where our dear Head of Business Development Martin and CEO Kim were playing a key role. We made a great impact and good business together, and at the end of that journey we cultivated a mutual admiration and a good relationship that we kept up over the years.
Fast forward to when I announced my decision to quit my former leadership job to my close network: Kim introduced me to the idea of taking a leadership role at Umbraco, as a CMO to lead the Communications and Marketing Astronauts (COMA) department.
The idea grew on me week after week. In general, the more I dig, the more I like it. At the end it was a no brainer: great challenge, good mission, killer culture to build on and a million things to do in order to grow the company. Just my cup of tea!
Born and raised in green Spain, I moved to Denmark in 2006 to work as a researcher for the Math department in Copenhagen University for a short semester. A 4-month project turned into 8, and then into 18…. and then I met my wife. The rest is history.
Very early on in my career I became obsessed with problem-solving and the “dark arts” of growing tech companies. You can read more on my LinkedIn (no surprises, it’s boring).
For the last almost 20 years of my life, I have been involved in growing very cool tech ventures, all based in Scandinavia, but all with a very international focus and quite innovative approach to business.
I lead companies from a handful of employees to thousands of specialists, where I mostly focus on operations, branding, marketing, data, and of course, leadership and sustainability, as my true business passions.
I know I am an “unconventional” leader, and I am proud of it. I am also stubborn, I give a terrible first impression, I ask a million questions and I push very hard for excellence in everything I do. And for some reason I can't comprehend, people tend to like to work with me.
In my private life, I live with my family in Frederiksberg. Together with my wife we built a lovely, caring family of four. My son and my daughter take up most of my time outside of the office, but I am very active cultivating my other passions/obsessions.
Perhaps you might be interested in a few peculiar things about me. Let’s see:
As the new CMO heading up COMA, I’m happy to be sharing my time between Odense and Copenhagen. Don’t be shy and say hi - I don’t bite before midnight.
