Umbraco Recognized as a G2 Leader Across CMS, Headless, and DXP in Fall 2025 reports
Every quarter, G2 releases its new Grid Reports, and for Fall 2025, Umbraco has once again been recognized as a leader across multiple categories, from Web Content Management to Headless CMS and Digital Experience Platforms (DXP).
This recognition reflects not only the strength of our products, but also the trust and satisfaction of the Umbraco community worldwide. We are proud to share the highlights from this season’s reports.
Global Recognition at a Glance
When looking at the big picture, Umbraco continues to stand out among hundreds of CMS vendors worldwide. The Fall 2025 G2 reports highlight our strength across core categories like Web Content Management, Headless CMS, and Digital Experience Platforms, confirming our position as a trusted choice for businesses of all sizes.
| Category | Recognition |
|---|---|
| Web Content Management (Overall) | Leader |
| Web Content Management (Mid-Market and Small Business) | Leader |
| Web Content Management (Enterprise) | High Performer |
| Headless CMS (Overall, Mid-Market and Small Business) | Leader |
| Digital Experience Platform (Overall and Small Business) | Leader |
| Digital Experience Platform (Mid-Market) | High Performer |
| WebOps Platform | Most Implementable, Highest User Adoption (Enterprise) |
Product Excellence – Grid & Index Highlights
Web Content Management (CMS)
In the Fall 2025 G2 Grid Report, Umbraco earned a #3 ranking out of 119 vendors in the overall Web Content Management category. This positions Umbraco among the very top CMS platforms worldwide, reflecting both strong customer satisfaction and solid market presence.
Breaking the results down further:
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Leader for Mid-Market and Small Business: Umbraco continues to stand out for companies looking for a CMS that balances flexibility with ease of use. Mid-sized businesses in particular value Umbraco’s ability to scale as their needs grow, while small businesses benefit from its intuitive editing experience and quick time to market.
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High Performer for Enterprise: Among larger organizations, Umbraco is increasingly recognized for its scalability, robust .NET foundation, and ability to integrate into complex digital ecosystems. This recognition confirms that Umbraco is not just for smaller teams, but also a strong choice for enterprises seeking a future-proof CMS.
These recognitions underline Umbraco’s positioning as “The Friendly CMS”: a platform that is approachable for editors, powerful for developers, and trusted by decision-makers who need a cost-effective, scalable CMS solution with fast ROI.
Headless CMS
Umbraco is also recognized as an overall Leader in the Headless CMS category on G2, with top positions across the Mid-Market and Small Business segments. This recognition highlights how Umbraco can be used as a headless CMS that, delivers flexible and future-proof solutions for omnichannel content delivery.
Key results include:
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Results Index: Umbraco climbed from #3 to #2 overall, showing how quickly customers achieve measurable value with Umbraco as a headless CMS.
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Enterprise Results: Improved from #4 to #3, demonstrating growing adoption among larger organizations with complex digital needs.
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Usability Index: Ranked #1 of 33, earning the Best Usability badge. Customers particularly value Umbraco’s editor-friendly interface and simple management of complex content structures.
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Enterprise Usability: Awarded the Easiest Admin badge, reflecting Umbraco’s focus on reducing friction for teams working across departments or regions.
These recognitions confirm that Umbraco is a powerful option for organizations that want the flexibility of headless delivery combined with the friendly editing experience Umbraco is known for.
"The platform's flexibility from a development perspective is its best feature. The ability to write our own custom property editors is invaluable, allowing us to tailor the content management experience precisely to our editors' needs. This simplifies complex tasks and ensures brand consistency. Furthermore, the power to add custom APIs gives us the headless capabilities we need to integrate Umbraco seamlessly with our other business-critical systems."
View full review on G2
Digital Experience Platform (DXP)
With the introduction of personalization, analytics, and A/B testing (Umbraco Engage), Umbraco has entered the Digital Experience Platform (DXP) category on G2. In Fall 2025, Umbraco was already recognized as:
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Overall Leader and Leader for Small Business
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High Performer for Mid-Market
In addition, Umbraco climbed 15 places in the Usability Index, moving from #17 in the summer to #2 of 29 overall. This leap also earned Umbraco the Easiest Admin badge for both Small Business and Mid-Market.
This recognition reflects how Umbraco is evolving from a CMS into a full digital experience platform. With Engage, organizations can now manage content, test variants, personalize journeys, and track results — all from inside their CMS.
WebOps Platform
In the WebOps Platform category, Umbraco was recognized as the #1 of 11 in the Enterprise Implementation index in the Fall 2025 reports. This achievement came with multiple Badfges on implementation:
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Most Implementable
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Highest User Adoption (Enterprise)
These recognitions highlight Umbraco’s ease of setup, fast onboarding, and strong adoption among enterprise teams. Combined with short go-live times and fast ROI, they show how Umbraco is designed to help organizations get productive quickly without unnecessary complexity.
Implementation and Results – Fast ROI and Easy Setup
One of the reasons customers choose Umbraco is the speed at which they can get projects live and start seeing value. The Fall 2025 G2 Implementation and Results Indexes confirm this, showing that Umbraco is not only easy to adopt but also delivers one of the fastest returns on investment in the CMS market.
Implementation Index Wins
Umbraco has been recognized for reducing friction during setup and onboarding, helping teams succeed faster:
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Most Implementable and Highest User Adoption in WebOps: Acknowledges that enterprise teams can quickly adopt Umbraco and integrate it into their workflows.
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Easiest Setup in DXP (Small Business): Reflects how organizations of all sizes, even those without large teams, can get up and running with Umbraco Engage.
Results Index Wins
Beyond quick setup, Umbraco also delivers measurable business outcomes with these recognitions.
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Best Estimated ROI for Enterprises: Confirms that organizations see strong financial value when choosing Umbraco.
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Headless CMS Results Improvements: Umbraco rose from #3 to #2 overall, and from #4 to #3 for Enterprise, showing that users consistently achieve results with Umbraco as a headless CMS.
Alongside the Fall 2025 badges, the G2 Comparison Report adds further context to Umbraco’s performance. According to the report:
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On average, Umbraco projects go live in just 4 months, helping organizations reduce time-to-market.
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Customers achieve ROI in an average of 11 months, compared to a 17+ month average across competitors.
You can access the G2 Comparison report here
These recognitions demonstrate Umbraco’s strength in combining a smooth implementation experience with business value. Whether it is a small team launching their first site or an enterprise running complex projects, Umbraco delivers both speed and results.
These results are not only global but also reflected in regional reports across Europe, the UK, and beyond
Regional Leadership Across the Globe
Umbraco’s strong performance in Fall 2025 is not limited to global categories. The G2 regional Grid Reports highlight how Umbraco is trusted by customers across multiple markets, confirming its position as a truly international CMS.
Web Content Management (CMS)
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#1 in the Nordics, Europe, and EMEA: Recognized as the leading CMS in these regions, showing how Umbraco is the preferred choice across multiple European markets.
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#2 in the United Kingdom and Australia: Demonstrates strong adoption and trust in both mature and growing CMS markets.
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Regional Leader badges: Awarded in the United Kingdom, Nordics, Europe, and EMEA.
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High Performer badges: Earned in Australia, Latin America, India, ANZ, Asia, and Asia Pacific.
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First-time entry: Included in the Middle East and Africa Grid for the first time, marking another milestone in Umbraco’s international growth.
Digital Experience Platform (DXP)
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Regional Leader and High Performer: Recognized in the United Kingdom, Europe, and EMEA, showing that Umbraco Engage is already gaining traction as a digital experience platform in multiple regions.
Headless CMS
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Regional Leader badges: Awarded in Europe, the United Kingdom, and EMEA.
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Recognition in emerging markets: Earned Leader badges in India and Asia, confirming the global reach of Umbraco as a headless CMS.
Why These Badges Matter for You
Awards and rankings are great, but what really matters is what they mean for you as a customer. The recognition Umbraco has received in Fall 2025 highlights three things that set us apart:
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Ease of use: With awards for Best Usability and Easiest Admin, Umbraco confirms its reputation as an editor-friendly CMS. Whether you are publishing daily content or managing complex digital experiences, the backoffice is designed to stay simple and intuitive.
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Speed to value: Implementation and ROI badges show that teams can get live quickly and start seeing business results faster than with many competitors. This is backed up by the G2 Comparison Report, which shows Umbraco projects typically go live in just 4 months and reach ROI in 11 months, compared to 17+ months for competitors.
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Trusted by users worldwide: High adoption and support rankings reflect not only the strength of the platform but also the value of the Umbraco community and HQ support. Customers consistently highlight our openness, friendliness, and reliability as reasons they choose Umbraco.
Together, these recognitions validate Umbraco’s identity as The Friendly CMS, a platform that is approachable, flexible, and built to grow with you.
Explore Umbraco Further
Curious to dive deeper into what makes Umbraco stand out? Here are a few ways to continue exploring:
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Read customer reviews: Visit Umbraco’s G2 profile to see what real users are saying about their experience with Umbraco. Or leave a review
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Compare with competitors: Check out our G2 comparison report to see how Umbraco stacks up against other CMS vendors in speed, ROI, and usability.
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See Umbraco in action: Book a discovery call or try umbraco in a sandbox demo to get a hands-on look at the platform.
Whether you are evaluating your first CMS or looking to move from a more complex setup, Umbraco offers a friendly, flexible, and future-ready solution.
FAQ
What are G2 Grid Reports?
G2 Grid Reports are quarterly rankings based on verified customer reviews and market presence. They highlight which software products are performing best across categories like Web Content Management, Headless CMS, and DXP.
Which categories did Umbraco lead in Fall 2025?
Umbraco was recognized as a Leader in Web Content Management, Headless CMS, and Digital Experience Platforms, with additional recognition for usability, implementation, and ROI.
How fast can businesses see results with Umbraco?
According to G2’s Fall 2025 reports and the G2 Comparison Report, organizations typically go live with Umbraco in around 4 months and achieve ROI in 11 months, significantly faster than the industry average of 17+ months.
Is Umbraco suitable for enterprises as well as small businesses?
Yes. In Fall 2025, Umbraco was ranked as a Leader for Mid-Market and Small Business, and a High Performer in the Enterprise Grid, proving its scalability across business sizes.
What makes Umbraco different from other CMS platforms?
Umbraco combines the flexibility of open source with enterprise-level capabilities, plus an editor-friendly backoffice. Customers consistently highlight usability, speed to value, and community support as reasons for choosing Umbraco.
Where can I see Umbraco’s reviews and rankings?
Visit Umbraco’s G2 profile to read real user reviews and see the latest rankings.