A common challenge you face as a content professional, be it an editor, a marketer, or a CRO specialist, is to ensure content is working for you. It can be difficult to find actionable insights. Even if they are available, many struggle with having the right setup to test and refine content in an efficient and reliable way. Finally, how do you turn engagement into measurable conversions?
Content should evolve based on performance, be relevant for target audiences, and ultimately help you achieve goals.
Umbraco Engage is here to help with each step toward reaching content goals and to help continuously measure and improve content performance. With a simple 3-step approach you can make any type of content or conversion point, managed in Umbraco CMS, shine ✨
At the heart of it all are the tools of the content optimization trade: A/B testing and personalization. While these are very important, they can only do some of the heavy lifting. To succeed you have to have insight and be able to gauge if changes are working as intended. Analytics, tracking, profiling, and solid 1st-party data are requirements these days.
Umbraco Engage delivers all of this and more. It’s simply the tool you need to ensure your content drives immediate wins and long-term results.
Umbraco Engage gives you the power to understand your audience on a granular level. Through Analytics, you gain real-time insights into visitor behaviors - tracking which pages drive the most engagement and pinpointing content that resonates.
Complementing this, 360° Profiling builds rich, detailed profiles for both identified and anonymous users. With these profiles, you can segment audiences based on behavior, preferences, and demographics, empowering you to deliver relevant, high-impact content. Together, these features enable smarter, data-driven strategies to improve user experience and retention.
Creating impactful content is only half the battle; optimizing it is essential. Umbraco Engage’s A/B Testing lets you experiment with various elements - from headlines to layouts - without disrupting your live content. Track results in real-time to identify what’s working and adjust strategies accordingly.
Additionally, Personalization adapts content dynamically, ensuring each user encounters relevant experiences based on their profile and behavior. This tailored approach not only boosts engagement but fosters a deeper connection with each segment of your audience. Crucially, personalization with Umbraco Engage is much more approachable than many third-party tools. It is tightly integrated with the familiar editing tools, and the added value of in-app analytics and reporting means you can start working with it immediately, and are encouraged to use it long-term.
With Umbraco Engage’s In-app Reporting, all your performance metrics are integrated directly within Umbraco CMS, providing a seamless way to track conversions and KPIs. Customizable dashboards give you the flexibility to focus on the data that matters most to your goals, and real-time reporting ensures you can act on insights instantly.
Data Ownership solidifies trust by ensuring all analytics are stored on your own servers, protecting user data, and aligning with GDPR and other data privacy regulations. This means total transparency and control without relying on third-party dependencies.
Setting up Umbraco Engage is seamless and quick. With minimal configruation, you’ll begin collecting actionable data immediately - all within the familiar Umbraco backoffice. No complex setups or third-party integrations are needed, meaning you can focus on optimizing content from day one. Umbraco Engage integrates effortlessly with your existing CMS, letting you track, analyze, and refine your content from day one.
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As with all things Umbraco, flexibility is key. Umbraco Engage has opportunities if you want to do integrations, enrich your analytics, or export the data. There’s support for the headless Content Delivery API, integrations for Umbraco Forms and Commerce, and even a bridge to ensure easy use of an existing Google Analytics setup.
You can find more details, along with step-by-step tutorials, in the Umbraco Engage documentation.
Umbraco Engage builds on the strong foundation of uMarketingSuite, delivering immediate value with tools that have been refined through years of user feedback and practical application. This proven product empowers you to optimize content with confidence from day one.
For current uMarketingSuite users, we’ve made the upgrade to Umbraco Engage as straightforward as possible, though it requires some preparation and steps. Detailed documentation guides you through every stage, ensuring a smooth transition that retains your valuable data and insights as you unlock Umbraco Engage’s full capabilities.
Umbraco Engage is currently available for the long-term supported Umbraco 13, and next on the agenda for the team is to upgrade the package to the shiny new backoffice in Umbraco 15. More details on future releases and roadmap for new features will come in early 2025.
Ready to see how Umbraco Engage can transform your content strategy? Start making informed, data-driven decisions that drive measurable conversions.
…and experience a streamlined approach to analytics, testing, personalization, and reporting - all directly in Umbraco CMS. Embrace the power of Umbraco Engage and take your content optimization to the next level.
We are excited to announce that Umbraco has acquired uMarketingSuite. The popular add-on is well-known for adding advanced marketing analytics, customer insights, A/B testing, and personalization, to Umbraco, and is a great fit as a 1st party offering.