Isolatiehandel van den Berg

Background

Isolatiehandel van den Berg, a trusted name in insulation solutions for 28 years both within and beyond the region, offers a complete range of products for roof, wall, floor, cavity and basement insulation. The challenge was to create a fast, secure and user-friendly webshop that seamlessly aligns with Isolatiehandel van den Berg’s business processes and integrates with King Software ERP for automated product and order processing, Trustpilot for customer reviews, and Mollie for payment processing. The result is a webshop that excels in speed, user experience and conversion optimization.

Solution

Speak developed a fully responsive webshop using the Umbraco CMS platform in combination with Umbraco Commerce. Umbraco provides a robust and future-proof CMS built on the Microsoft .NET framework. Below are some of the key features and integrations that were implemented:

• King Software ERP integration: The API automates order processing from Umbraco, saving time, reducing errors, and improving inventory management.

• Speed and conversion optimization: The webshop is optimized for speed and conversions with fast load times, an excellent PageSpeed score, an efficient one-page checkout, and clear calls to action.

• Trustpilot integration: Customers can easily leave reviews on Trustpilot, which are automatically displayed on the website, building trust and increasing conversions.

• Mollie integration: The Mollie integration provides a secure payment experience and supports multiple payment methods for an improved user experience.

• Automated email notifications: The webshop automatically sends reminder emails when an order is not completed, helping to increase conversions.

• Optimized customer journey: Through an insulation selection guide, an m² calculation tool, and the display of required complementary products, customers always order the right products for their project.

Impact

The new webshop delivers faster load times, an improved user experience, and higher conversion rates thanks to its excellent PageSpeed score and strong web vitals. Integrations with King Software ensure streamlined order processing and accurate inventory management, while Trustpilot increases customer trust and Mollie provides flexible payment options. Early results show a clear increase in both transactions and average order value, contributing to the growth and success of Isolatiehandel van den Berg. With these improvements, Speak has transformed the webshop into a benchmark for speed, reliability, and conversion — an achievement recognized with the Award for Best Umbraco Commerce Solution 2025.