Background
The Trade Association Forum (TAF) needed a modern online presence that better reflected its role as the ‘association of associations.’ As the leading representative body for over 160 trade associations, TAF required a platform that could clearly communicate its mission, showcase its member services, and highlight sector-wide events and resources. Its previous website lacked the clarity, structure, and modern UX needed to support its growing profile and to serve users effectively.
Solution
Cantarus redesigned and rebuilt TAF’s website on Umbraco, creating a cleaner, more intuitive, and user-led digital experience. The updated site structure makes it easier for visitors to explore membership information, guidance, research, and event content. The visual design was modernised to better reflect TAF’s identity and improve the credibility of the organisation. Cantarus also delivered a refreshed user journey, clearer navigation, and more effective content presentation to support TAF’s role within the business community.
Impact
The new website strengthens TAF’s ability to champion and support UK trade associations. With improved UX, clearer information architecture, and a more polished design, users can now more easily understand the organisation’s purpose and access key resources. The refreshed digital presence enhances TAF’s professional image and provides a more accessible platform for members and the wider business community engaging with the forum.
"Working with Cantarus has been transformational for TAF. The new brand and website have given us the confidence and tools to represent our members more effectively, and the feedback from across our community has been overwhelmingly positive. What sets Cantarus apart is that the relationship hasn’t stopped at launch - they continue to collaborate with us on events, thought leadership, and sector initiatives, helping us strengthen the collective voice of UK trade associations."
