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LOOP is a scalable website platform built by Semantic, a UK-based digital agency that brings attractions to life online.

United Kingdom

At Semantic, we help attractions launch high-performing, mobile-first websites that drive real results — from streamlining online user journeys to improving guest satisfaction. 

With over a decade of Umbraco experience, we created LOOP, our guest experience platform, to give visitor attractions a faster, smarter way to get online and grow. 

LOOP is built on Umbraco and tailored to the unique needs of museums, zoos, theme parks, heritage sites and leisure brands — combining flexibility with sector-specific features and a clear focus on guest engagement.