uMarketingSuite is a comprehensive marketing toolkit designed for Umbraco, offering features such as server-side analytics, A/B testing, personalization, and 360° profiling. It integrates seamlessly with Umbraco, providing digital marketers with tools to optimize content, target visitors, and manage campaigns effectively. The suite aims to enhance user experience with intuitive design and complete data ownership. It is available for a variety of Umbraco versions and includes trial/dev as well as paid tiers.
The Umbraco Perspective: Adding Value
With this acquisition, Umbraco will be able to offer customers a 1st party alternative to web analytics and profiling, content A/B testing, and personalization. All with the benefit of being purpose-built to be managed from the backoffice, allowing agencies and end-clients to benefit from a seamless integration with Umbraco’s user interface. On top of that, uMarketingSuite offers a relevant improvement and transparency of 1st party data collection and data ownership compared to many 3rd-party offerings.
“This acquisition aligns perfectly with our mission to simplify building digital experiences. uMarketingSuite's advanced marketing features, help make Umbraco an even more compelling choice for end-clients, empowering them with powerful personalization and analytics tools.”
Making Umbraco a better proposition benefits our partners globally. Partners can offer key functionality to end clients, enhancing their ability to execute digital marketing strategies and improve user engagement. By leveraging the partner program, our partners can deliver greater value, gain a competitive advantage, and drive growth for end clients.
Welcoming the uMarketingSuite Team
We’re also thrilled to welcome uMarketingSuite’s extensive knowledge and experience into the Umbraco organization, and we can’t wait to fuel a great collaboration and take this area to new heights. The uMarketingSuite team will continue working on uMarketingSuite from the Commercial Packages/DXP team.
“Joining Umbraco is an exciting opportunity for us. We get to continue working on a product we poured everything into the last few years. We believe that together, we can make uMarketingSuite, the current DXP offering, and Umbraco shine and deliver even greater value to Umbraco users.”
Their expertise and passion have been key to developing the add-on that many rely on daily, and for executing long-term marketing strategies. Together, we will continue to innovate and enhance the CMS experience and help Umbraco users be successful.
What’s next for uMarketingSuite?
Many of you are eager to know what this acquisition means for the future of the product. While we are excited about the possibilities, we will reveal how the add-on fits into our product roadmap later this year.
“Personalization is a key area in Umbraco’s long-term product strategy. With this acquisition, we’re integrating key product innovation into the Umbraco product offering. uMarketingSuite can easily be added to existing projects which makes it such a great fit, not only for future projects but all our partners and customers.”
For now, it's business as usual – uMarketingSuite will continue to be available through the usual channels. Our teams are working closely to ensure a smooth transition and to integrate development, support, and sales processes seamlessly.
Want to know more?
For any sales and licensing inquiries related to uMarketingSuite, please use the form:
Umbraco Partners can leverage the partner program to acquire licenses, in this case, please contact your account manager or reach out to sales@umbraco.com.
For more information on the add-on, visit uMarketingSuite where you can learn about features, find documentation, and more.
We are excited about this new chapter and look forward to sharing more updates with you soon.