Background
Entrepreneurs' Organization (EO) is a global association of entrepreneurs that supports business owners through education, networking, and resources. To match their dynamic and fast-evolving needs, EO required a website that could scale with their ambitions, integrate smoothly with internal systems, and serve both public audiences and a growing membership base.
Solution
That’s where Blend and Umbraco came in. Umbraco's flexibility and developer-friendly architecture made it the ideal choice for building a robust foundation that could evolve in tandem with the complexity of EO’s changing business requirements.
Blend began with a reimagining of the public side of the site. An invitation to potential members, EO’s public-facing front page tells the story of what membership means: connection, networking, and a better understanding of the current entrepreneurial landscape.
Impact
But that frontpage is just the beginning. The real value in EO is access to the member site, and it’s this work — combining Umbraco with several additional external data sources — that defines success for EO’s new site. Within Umbraco, Blend built a modular and extensible system that supports EO’s content needs and marketing goals — both public and member. In addition to the new lead-generation-focused public site, the build was tailored to accommodate;
Seamless integration with EO’s evolving membership management platform.
Custom content models for dynamic, easy-to-manage pages and media.
A flexible backend UI designed for non-technical editors.
While the development team built out the Umbraco infrastructure using Umbraco Cloud Enterprise, Blend worked closely with EO's content team, offering hands-on support for content restructuring and migration. The CMS was configured to streamline editorial workflows, allowing EO staff to manage updates confidently and efficiently.
The project was launched with a minimum viable product approach, ensuring EO had a solid public site live while leaving room for future enhancements. As EO continues to evolve its digital strategy, the Umbraco implementation provides a stable, scalable foundation for ongoing improvements, including member portal integration and expanded functionality.
