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Building Software with a Clean Conscience

Why Umbraco is Now a Certified B Corporation™

Martin Wülser
Written by Martin Wülser

When you look at the modern tech landscape, dominated by massive platforms focused on data mining and profit maximization, it’s easy to feel like software has lost its human element. At Umbraco, we’ve spent over twenty years offering a different path.

When you look at the modern tech landscape, dominated by massive platforms focused on data mining and profit maximization, it’s easy to feel like software has lost its human element.

At Umbraco, we’ve spent over twenty years offering a different path. We believe technology should serve people, not the other way around. We believe that growing a business can be done while being mindful of the communities, the employees, and the environment that we are engaging with. We want our agency partners, enterprise clients, and developers to choose Umbraco not just because the product is great, but because they can build on it with a clean conscience.

Today, we are taking a major step in documenting that promise: Umbraco is officially a Certified B Corporation™.

We didn't pursue B Corp™ certification to reinvent ourselves, chase green credentials, or put a decorative logo on our site. We did it to submit our daily operations to rigorous, independent scrutiny - proving that it is possible to build a thriving global tech company while prioritizing people and the planet while building a profitable business.

What Is B Corp™ Certification?

B Corp™ status is not a self-declared sustainability claim or a clever marketing campaign. Administered by B Lab, it is a comprehensive third-party audit across five core operational areas: Governance, Workers, Community, Environment, and Customers.

To achieve certification, we provided a fully audited evidence trail of how we run our business - evaluating everything from our GHG Scope 1, 2, and 3 emissions to our workplace equity, data protection standards, and open-source community support.

Crucially, B Corp™measures stakeholder governance rather than shareholder-first returns. It legally and operationally verifies that a company balances purpose with performance.

Why Did We Pursue It?

1. Verification Over Unbacked Assertions The tech industry is full of broad, self-proclaimed "green" assertions. We wanted an audited baseline to verify that our operations meet strict global standards.

2. Documenting Who We Already Are Going through the assessment validated the culture we have built over two decades. Whether it’s maintaining an inclusive global developer ecosystem, achieving 53% female representation among new hires, sustaining an 82 Support NPS, or embedding security-by-design (validated by our ISO 27001 status), B Corp™ provided an external benchmark for our existing "friendly by default" philosophy.

3 co-workers holding a B corp certificate

What Does This Mean for You?

An Ethical Alternative to Big Tech: You don't have to compromise your values to get enterprise-grade performance. Choosing Umbraco means partnering with a company that actively works to prevent harm to people and the environment.

Streamlined Procurement for Agencies & RFPs: Enterprise and public-sector tenders increasingly require validated ESG criteria. Combined with our ISO 27001 certification and annual Impact Report, our B Corp™ status gives partners a pre-packaged, verified answer to standard procurement questionnaires. When defending your platform choice to sustainability-conscious clients, you now have an audited benchmark to point to.

Digital Responsibility in Every Line of Code: Software has a physical carbon footprint. We are committed to lowering digital energy consumption, making data sovereignty, and web accessibility standards first class citizens across our platforms.

Continuous Accountability: B Corp™ certification is not a static badge; it requires recertification every three years. It ensures we remain focused on continuous improvement across our workplace, our software, and our environmental impact.

Looking Ahead

Achieving B Corp™ status isn't a finish line - it’s an ongoing commitment to use open technology as a driver for positive change. Over the next three years, our focus is on further refining how we measure, report, and reduce our operational footprint while creating more value for our ecosystem.

This milestone belongs to everyone who makes Umbraco what it is: our HQ team, our community contributors, and our agency partners worldwide.

Thank you for choosing to build a better web with us. You can explore our verified evaluation metrics, emissions baseline, and full documentation on our official Sustainability Page and in our latest Impact Report.