Webinars, Talks & Demos
Explore upcoming webinars and watch on-demand sessions, expert talks, and product demos. Whether you want to dive deeper into a topic, catch up on a session you missed, or see our products in action, you’ll find our latest video content here.
Webinars
Umbraco Cloud: From Running Projects to Growing Portfolios
Most Umbraco agencies are running multiple client projects. Many are responsible for portfolios of ten, twenty, or hundreds of websites. Every new project brings more infrastructure to maintain, more environments to manage, more upgrades to plan, and more time spent on operational work that doesn’t directly create value for clients. The question isn't whether Umbraco Cloud has matured — it has. The question is whether your delivery model has kept pace with what's now possible on it. Join Umbraco HQ and agency leaders for an honest discussion about how Umbraco Cloud has evolved, what the latest Codegarden announcements mean in practice, and how leading partners are using Cloud to simplify operations, improve delivery, and support long-term portfolio growth.
Talks and sessions
Umbraco Keynote Codegarden 2026
The opening keynote of Codegarden 2026, looking back at a milestone year and previewing what lies ahead for the Umbraco ecosystem. Mats Persson and Emma Potter cover community milestones and business achievements, before Filip Bech-Larsen presents the core technical updates and major product announcements.
Umbraco Business Keynote Codegarden 2026
The Umbraco Business Keynote at Codegarden 2026. Business sessions focus on strategy, growth, leadership, marketing, client relations and real-world case stories — perfect for decision-makers, project managers, digital strategists and anyone interested in the business side of working with Umbraco.
Cooking Up Quality with Chef Claude
AI isn't just for building things — it's for breaking them better, too. In this session, we'll move beyond the usual AI hype and explore how Claude Chat on the Desktop and the Claude browser extension can become your secret weapons for smarter, faster QA. Think fewer missed bugs, tighter feedback loops, and a testing workflow that actually keeps pace with your team.
Vibe Coder to AI Engineer
A refreshingly honest journey through AI-assisted development — going from designs to a fully CMS-managed Umbraco experience using Claude Code and context engineering. Starting as a vibe coder throwing prompts and hoping for the best, and ending up with a real workflow that actually delivers.
Inside the Danish Broadcasting News Platform
When your CMS powers the daily work of several hundred journalists and publishes content to 9 out of 10 Danes, standard is never enough. The Danish Broadcasting Corporation rebuilt its mission-critical article CMS on Umbraco to replace an end-of-life Drupal 7 platform. See the architecture, the backoffice customisations and the lessons learned from a real-world enterprise implementation at national scale.
Umbraco Compose
Come along for a deep technical tour through Umbraco Compose. Members of the product team will show off how it aggregates and combines data from multiple sources. Expect to see demos, tips, and loads of other technical insight into the platform!
Unlocking the Umbraco Management API Beyond the Backoffice
The Umbraco backoffice runs on the Management API, but what if you could harness that same power outside the CMS? This session cuts through the jungle of Swagger docs, decoding tricky payloads and avoiding the gotchas, so you can start integrating with external systems and pushing the limits of what's possible with Umbraco.
The Future Is AI Search: Designing Umbraco for AEO and AI Discovery
The "Blue Link" era is fading, and if you're still building Umbraco sites solely for Google's first page, you're already behind. Explore how Answer Engine Optimization (AEO) and AI Discovery are changing the way we architect the backoffice and approach site content — and why a solid content strategy beats a "magic SEO plugin" every time.
Umbraco Compose: What is this whole orchestration thing anyway
Your website is rarely backed by a CMS alone — there's a PIM, a DAM, an ERP, a search provider and more, all needing to talk to each other. Enter Umbraco Compose, a content orchestration platform that makes it easy to coordinate the flow of content between backend systems and delivery channels. This talk explains what orchestration really means, without getting too technical, and what to expect from the product in future.
Developers, Assemble! Community is Your Team’s Superpower
What happens when your team spends work time eating pizza and hanging out with other techies? They come back with ideas, solutions and renewed enthusiasm. In this lightning talk, Joe shares what he's learned as organiser of the Bristol Umbraco Meetup, and why helping your team engage with the community might be the highest-value superpower you can give them.
A Website, an Email, and an AI Summary walk into a Bar…
Creating and updating your website should be the least of your worries. With Umbraco, you get a content management system known and loved for its flexibility and great editing experience.
Hybrid Cache changes everything
When Umbraco introduced the new Hybrid Cache, it fundamentally changed the way that content is cached. It opens up new possibilities, but it also means that developers need to work differently when interacting with the published content of Umbraco. In this talk, we'll explore what Hybrid Cache is, why it was introduced, how it improves performance, and what developers need to keep in mind when building solutions on top of it.
Commercial Products: What we've built and what's next
Update on the roadmap for Engage, Commerce, Workflow, Forms, UI Builder, and Deploy. What has happened this year, and what does the future bring.
Consolidating Multi-Country Marketing on Umbraco Cloud
How do you move from scattered country websites and inconsistent messaging to one scalable global platform? This case study explores how Orifarm unified multiple local market sites into a single Umbraco Cloud Baseline setup — build once, reuse globally, enable locally. Hear the business drivers, the architecture and governance behind it, and the mistakes made along the way.
Migrating Three Large Websites Built on Kentico, WordPress and Webflow into One Umbraco
Three large websites built on Kentico, WordPress and Webflow were brought together into a single Umbraco platform for a global student organisation. Migrating more than five thousand pages raised practical questions around content modelling, field mapping and supporting editors used to other tools. A talk full of lessons for anyone consolidating websites and handling large content sets.
Why most digital platforms struggle to justify their existence
Most digital platforms are built with good intentions, and launches often go well — yet a few months later, many organisations struggle to answer a simple question: was this actually worth it? This talk explores why platforms become hard to defend over time, and how agencies and in-house teams can agree upfront on how success will be measured.
Umbraco Decisions Stay, Upgrade, Rewrite
With Umbraco 17 now available, the temptation to upgrade can be strong — but upgrading isn't always the right choice, and sticking with your current version isn't always the wrong one. This talk explores the full spectrum of options for maintaining an Umbraco site, from staying on your current major version to upgrading thoughtfully or even rewriting when it truly makes sense.
Composable B2B – Why One of Denmark’s Leading Wine Companies Chose Umbraco Compose
Martin Saaby is Business Advisor & Client Lead at Umbraco Platinum Partner Ecreo. With a background in international marketing and extensive experience in business development, he bridges strategy, data and technology. With deep expertise in Umbraco, he advises larger B2B companies on their digital platforms and helps them choose the right foundation for efficient scaling and sustainable competitive growth.
This Made Sense at the Time
If you could go back and talk to the person who made a decision on your project five years ago, what would you ask them (even if that person was you)? Using a light time-travel theme, this talk looks at why past decisions are so hard to question, and how to notice when something that once made perfect sense might be ready for a second look.
From Stakeholders to Beholders: How Running a DnD Campaign Can Make You a Better Developer
An interactive talk exploring the parallels between development and running a Dungeons and Dragons campaign — from vague ideas to defeating the big bad evil guy (going live). Journey through worldbuilding, sprint planning and unpredictable players (and users), with volunteers joining the story on stage.
Start Practical and Grow Strategic with Umbraco Engage
How can partners and businesses position and implement Umbraco Engage in a way that is realistic and commercially sound? Learn where to begin, how to scope the first project and how to create visible value early on — and how Engage can grow into an engine for continuous improvement and a stronger long-term customer partnership.
Shift Happens: What’s Really Changing for Agencies in 2026
Part industry research, part honest conversation, and yes, a little group therapy. Joined on stage by Umbraco CEO Mats Persson and two agency guests, this closing session takes a candid look at how economic pressure, AI acceleration and shifting client expectations are reshaping the agency world — and how to design an agency that bends without breaking.
umbraCoffee Podcast Live!
The community-favorite umbraCoffee podcast recorded a special live session at Codegarden 2026 in Copenhagen, featuring hosts Marcin and Callum alongside guests breaking down the latest developer tools, agent workflows, and community highlights.
Impact of Umbraco Education: India’s First Umbraco Education Program
While Umbraco is widely adopted in Europe and other mature markets, structured education in emerging regions has been limited. This session tells the story of launching India's first structured Umbraco Education Program for students, junior developers and professionals — and shares a repeatable model other countries and communities can adapt.
Querying composed content across collections with Umbraco Compose
See Umbraco Compose's most powerful feature in action: automatically composing content from multiple collections in a single query. No more manual data joining. This lightning talk walks through a real working example with articles and products, showing schema definition, content ingestion and a GraphQL query that returns fully composed results.
From MVP to GitHub.com: An AI Story of Engineering & Product Collaboration
This session explores how engineering and product teams can effectively collaborate on AI initiatives, taking projects from initial concept through production at scale.
A client’s guide to Umbraco for enterprise organisations
As Umbracians it can feel like the obvious choice to 'choose Umbraco' — but for enterprise organisations the decision-making process is complex and varied. Follow the journey with client Hunter Douglas: why Umbraco was the right choice, how Umbraco Cloud and Commerce have enabled their ambition since launch, and where they plan to go next.
Live from Codegarden: A Modern .NET Show × Candid Contributions Special!
Join The Modern .NET Show and Candid Contributions for a live podcast recording with Jamie Taylor, Carole Rennie Logan, Lotte Pitcher and Emma Potter. Expect a candid, unscripted conversation on whatever's shaping the .NET and open-source world right now.
How not to mess up everything
The tech landscape is accelerating, and with automated coding tools asking us to evaluate code faster than ever, mistakes are inevitable. But not all mistakes are equal. Learn how to avoid the big ones that can sink entire projects, through lessons from real failures — and some funny stories along the way.
Automate All the Things: Building & Evolving Umbraco Sites with AI Agents
Spin up an Umbraco site, generate an entire design system and roll out new features — without opening the back office or writing a single line of code. Watch an autonomous AI agent powered by MCP tools design, scaffold, style, test and run an Umbraco app, then learn how to add the safety rails to use this magic for real work.
AI as Your Sidekick: Real Lessons, Real Results
What happens when you let AI write your code, your posts and your plans? This talk shares the results of putting AI to work across everything — and the pattern that emerged: AI gives back exactly as much as you put into managing it. Leave with real examples, an honest cost/benefit breakdown and tips to get more value out of your new artificial friend.
Is AI making us bird brained
We're firmly in the 'age of AI', with incredibly powerful tools accessible to everyone. But what impact is this having on our ability to think critically, to learn, and on how readily we trust what Large Language Models tell us? This talk asks (and answers) some of these questions — environmental ones included.
Breaking Data Silos with Umbraco Compose
Enterprise teams are moving fast on AI, but many initiatives stall — and the issue is rarely the model, it's fragmented data. This session shows how Umbraco Compose can bring structured content, external data and business context together, acting as a composition layer that moves teams from isolated pilots to AI solutions that deliver real value.
Beyond the Gate: What's Ahead for CMS
AI is continuously transforming the CMS landscape. As builders, agencies, and enterprises struggle to adapt, how is the CMS becoming an essential layer of authority for powering the future of experiences – for both humans and machines? In this analyst snapshot, we'll look back to look ahead and explore how trends like agents, open source, digital sovereignty, and human intelligence are reshaping the ecosystem – and how community is more essential than ever.
Bringing “Open Source” Principles Out of Software and Into the World
Over two decades in the Umbraco ecosystem have shown that open-source principles don't just produce good software — they produce healthy, productive and resilient human systems. This talk shares how values like Transparency, Participation and Symbiosis can be brought into companies, nonprofits, meetups and other communities.
How Powerlifting Made Me a Better Software Engineer
Like many developers, I embodied the classic stereotype: developers don't do sports. Then I discovered powerlifting. This talk shares what competitive powerlifting has taught me about teamwork, enjoying the process and facing your fears — and how those lessons made me a better software engineer.
Leading a B Corp agency - the good, the bad & the ugly
In March 2020, Yoyo became one of the first digital agencies to achieve B Corp certification — but getting the badge was just the start. Join Jenny Kitchen, CEO of Yoyo, for a candid look at the trade-offs and messy reality of ethical leadership, and how to weather the storms without selling out on your values.
Rise of The Futuremakers: Collaboration and Contribution
Creating and updating your website should be the least of your worries. With Umbraco, you get a content management system known and loved for its flexibility and great editing experience.
Tales from Middle Earth
The New Zealand CMS market was historically dominated by a single local platform, and Umbraco was largely unknown. Over the last three years, that's all changed. Hear how Umbraco took on the incumbent and started winning across government and the private sector — including the migration of Customs New Zealand — with plenty of actionable takeaways for your agency.
Where Do We Go From Here: The Future of Packaged CMS in the Age of AI
Content management was born to be a general solution to specific problems -- we built CMSs so we could stop building bespoke databases for everything. But with the rise of AI and vibe-coding, is disposable code the ultimate generalization? What does the future of the packaged CMS look like when software -- good or bad -- can be materialized on demand? What does the future look like for the CMS market and people who work in it?
The £200k Sweet Spot: Why Mid Market E-Commerce is Umbraco's Hidden Goldmine
There's a gap in the e-commerce market that nobody talks about. Between Shopify Plus and enterprise platforms like Commercetools lies a sweet spot - projects in the £150-300k range where businesses have outgrown templated solutions but don't need (or can't stomach) enterprise complexity. This is where Umbraco Commerce shines, but most agencies don't know how to find these opportunities, scope them properly, or sell them confidently. In this session, I'll share practical lessons from delivering mid-market e-commerce projects - the discovery conversations that matter, where the budget actually goes (spoiler: it's not the CMS licence), and how to spot red flags before they become expensive mistakes. You'll leave with a clearer picture of what £200k of e-commerce actually looks like, and why Umbraco is perfectly positioned to win this work.
Building Resilient Umbraco Integrations
At some point, failure is inevitable: code breaks, APIs go down, servers crash. This talk explores how to design resilient Umbraco integrations that anticipate and withstand failure, using caching, queues, retries, circuit breakers and solid monitoring — so your integrations are designed to fail (gracefully) and, crucially, recover.
Debugging Teams What High Performing Developer Teams Do Differently
Developers spend a lot of time debugging code, but what happens when the problem is the team dynamics behind it? In this keynote, Amber Vanderburg explores the patterns that separate average teams from exceptional ones, and how high-performing developer teams build trust and turn everyday practices into engines for learning and improvement.
Accelerating Package Development with Umbraco 17 Automation
Keeping the Clean Starter Kit up to date with the latest Umbraco versions used to be a slow, time-consuming process — until Umbraco 17 and a new love for automation. See how the package workflow was rebuilt using the Management API, build scripts and PowerShell to make packaging, publishing and testing completely automated.
After the AI Hype: What’s Real, What’s Next
Artificial Intelligence dominates the headlines, and we're in the middle of a major hype cycle — but beneath the buzz, genuine innovations are delivering tangible value. Join Richard Campbell for an insightful look at what's real, what's exaggerated and what's next for AI in business and development.
Drowning in Details: Turning TechTalk Into Everyday Language
Ever found yourself rambling about Kubernetes, observability, or CI/CD pipelines; only to be met with blank stares? Or have you been on the receiving end of technical communications that have left you scratching your head in confusion? In this session, we'll explore how to stop drowning in details and start making technical conversations resonate with non-technical stakeholders, new hires, or even your grandma. Whether you're pitching a project, mentoring juniors, or just trying to explain what you actually do at work, this talk is your life raft. We'll break down practical strategies for communicating with impact, analogies, and visual metaphors that make complex ideas accessible without watering them down, with some lessons we can learn from an unlikely source. Perfect for engineers, product folks, or anyone who wants their ideas to land with impact, not confusion.
Umbraco in AI
Phil Whittaker explores the strategic vision and practical application of Umbraco in an AI-first world. Learn how AI agents and LLMs interact with the CMS outside the traditional backoffice, and how the shift to a chained MCP architecture lets AI assist with content modelling, deployment and day-to-day management.
It's Elemental; reuse your content!
Discover how Umbraco introduces a native framework for managing reusable content. This session covers the new Library section and Elements feature launching with Umbraco 18, an early look at block editor integrations planned for Umbraco 19, and how these changes solve long-standing challenges with schemas, routing and security.
AI in Umbraco
Matt Brailsford goes beneath the surface of out-of-the-box copilot packages to show how developers can extend Umbraco AI. Using a real-world podcast management system as a blueprint, this technical deep dive covers transcription, custom context, AI Tools, goal-oriented AI Agents and integration with Umbraco Automate.
Umbraco CMS in the Age of AI
Umbraco CMS Product Manager Bolette Kern outlines how content management is evolving in the era of generative AI. Rather than hard-coding rigid AI features into the core, Umbraco focuses on an extensible framework built on choice, governance and flexibility — and is preparing for a future where AI agents manage content alongside humans.
Running Umbraco in a Changing World
Umbraco Cloud Lead Bjarke Berg details the realities of hosting in a shifting threat and traffic landscape, with bot and AI-driven traffic doubling platform requests to 10 billion monthly hits. Get a year of Umbraco Cloud updates, best practices for protection and performance, and a look at the road ahead.
Build. Scale. Grow. From Running Projects to Growing Portfolios with Umbraco Cloud
Agencies have traditionally excelled at building individual Umbraco projects, but long-term success requires managing and scaling them as business-critical platforms. Arnold Visser shows how Umbraco Cloud and Umbraco for Enterprise are changing to support agencies beyond launch, helping them move from running projects to growing portfolios.
Our Roadmap, Your CMS Umbraco 17 Released and What We're Building Next
Umbraco Head of CMS Andy Butland shares a comprehensive update on the CMS: the reception of the Umbraco 17 LTS release, what to expect in Umbraco 18, and how the team balances new features with core platform performance — plus a look at the roadmap ahead.
Umbraco Keynote Codegarden 2025
Join Filip Bech-Larsen, Emma Potter, and Bjarke Berg and guests for the Umbraco Keynote at Codegarden 2025. Discover the latest updates, future roadmap, and the vision shaping the Umbraco CMS.
Product demos
New AI in Umbraco features
Bolette Kern and Matt Brailsford walk through the latest AI features in Umbraco.
Umbraco Automate
Discover Umbraco Automate, a native workflow automation tool integrated directly into the Umbraco back office. See how to build automation chains triggered by events like content changes or media uploads, with integrations across Engage, Forms, Commerce, Deploy and AI Agents. Free and fully open source.
Case studies
Die ZEIT
Die ZEIT's subscription platform, the channel behind a large share of its subscriptions, was at risk when its previous provider became unresponsive. byte5 took over the heavily customized Umbraco system, migrated it within weeks a…
Sarasin & Partners
Embrace brought Sarasin & Partners’ separate websites together on one Umbraco platform serving ten audiences across five regions. The new site gives visitors clearer routes to relevant fund information, insights and contact, while…
BEWI RAW
Using an AI-native operating model on top of Umbraco, Knowit Experience successfully built and launched a complete digital solution for BEWI RAW in just one week. The project achieved a 75% reduction in traditional delivery times …
Thames Water
How Thames Water rebuilt its largest customer channel on Umbraco to create a secure, scalable, and future-ready digital platform — while reducing complexity and infrastructure costs.
Renault
Renault Group UK partnered with Umbraco and dotcraft to modernize its digital platforms, upgrading to a newer version with a flexible commerce solution.
