Written by: Matt Brailsford
So what is Umbraco Commerce?
It’s an ecommerce solution that empowers you to create and manage simple and sophisticated online stores with ease. Its combination of fully flexible ecommerce and content management capabilities makes it a versatile solution for companies looking to establish a strong online presence and drive growth in the digital marketplace.
And then it works seamlessly with Umbraco and will continue to do so as the one and only ecommerce solution fully maintained and supported by Umbraco HQ. So if you’re already working with Umbraco or are maybe curious about Umbraco and the possibilities the CMS brings, Umbraco Commerce is a natural choice for your next (or current) online store.
From the get-go, Umbraco Commerce ships with a bunch of key ecommerce features and functionality to make sure you can go to market fast as well as scale your business along the way.
Some of the key features are:
Having an easy and fast way to keep track of your orders is key when running an online store. For this to happen, you need your ecommerce platform to be simple and intuitive to use. In Umbraco Commerce, orders are categorized with color-coded order status labels, which can be searched for speedy management.
Running successful sales and campaigns are a big part of many online stores. Our Discount Rules and Rewards builder ships with several common discounting options, such as product line discounts, bundle discounts, shipping discounts, discount codes, loyalty rewards, and Gift Cards. And it's also completely extendable, allowing you to create your own discounting rules and rewards.
As a store owner, you want to keep track of how things are going. In Umbraco Commerce, this is thought of from the get-go. Thanks to the built-in summary dashboard with an instant performance view and the option to add your own custom metrics as well as an analytics section to track your performance over time, it is easy for you to stay on top of things and make data-driven decisions to keep improving your business, plan campaigns, etc.
Your customers should feel safe when clicking the “Purchase” button. That’s why having recognized 3rd-party payment providers is a must. Umbraco Commerce comes with several popular payment providers, currently including PayPal, Klarna, Mollie, Nets, Opayo, Quickpay, Stripe, and Worldpay.
And if you’re missing a payment provider needed for your store or market, no need to worry. Umbraco Commerce provides an API for you to easily create your own.
With our Umbraco Commerce Checkout add-on, you'll be ready to capture orders in no time while staying on brand. The checkout flow is fully themeable and responsive, which means that your customers will be able to get a seamless, reassuring, and professional shopping experience all the way to checkout.
If you’re running a global business, you’ll need an ecommerce solution that can handle multi-currency, multi-lingual, multi-tax, and even multi-store. These and further opportunities for customization are part of Umbraco Commerce which means you can serve different markets from the get-go or expand your business if the need arrives.
When a customer has pushed the purchase button, they will expect certain communication from you to reassure them that the order has gone through and is being handled professionally. With the built-in email engine, you can configure and send out emails, such as order confirmation, dispatch information, and receipts.
You are also able to set up templates from printables like order labels for shipment and invoices. All of these communication pieces are fully customizable, of course.
If you want your online store to give a personalized experience that delights your customers and makes your brand and products shine, Umbraco Commerce won’t stand in your way as content, commerce, and design work seamlessly together and are fully customizable. This way, you can create an on-brand customer experience that wows.
The above are just some of the features you get with Umbraco Commerce. As a fully-fledged ecommerce solution, the list of features is long and provides all the things you’ll need and expect to run a successful online store.
But what’s next? As with all our other products and services, Umbraco Commerce will continue to be updated with new features and improvements.
Currently, there are 3 items for Umbraco Commerce on the Umbraco Roadmap that will come to the product in the upcoming months:
As with all our add-on products, we'll be working on updating Umbraco Commerce for the new UI coming in Umbraco version 14 ensuring Umbraco Commerce is ready for the next era of Umbraco.
For the progress on these items, please keep yourself updated on the Umbraco Roadmap and in future Product Update blog posts.
Even though we’re celebrating a new product today, the product itself has actually been tried, tested, and used by many businesses for years as the popular Vendr ecommerce package created and maintained by me, Matt Brailsford.
With the acquisition of Outfield Digital and hereof Vendr, I’ve become part of Umbraco HQ as the Commerce Technical Team Lead and will continue to work on Umbraco Commerce together with the Umbraco HQ development team, making sure the solution is always maintained, supported, and compatible with the latest versions of the CMS.
Vendr will continue to exist for Umbraco versions 8, 9, and 10, but won’t see any new features, and will only receive updates for security issues or significant bugs.
All future efforts are focused on Umbraco Commerce, and given all the other benefits that come with the latest version of the CMS, we highly recommend upgrading.
Starting in August, we are contacting all current Vendr users to discuss options.
As of today, Umbraco Commerce works with Umbraco 12 and all upcoming versions of the Umbraco CMS. We have also released it for Umbraco 10 so it aligns with a Long Term Supported (LTS) version of the CMS.
Umbraco Commerce is an add-on package for Umbraco CMS and Umbraco Cloud and is available at
Get in contact with us and we can help you get off to a great start with Umbraco Commerce.
As with all our add-on products, you can get it straight from the Umbraco Marketplace.
The process is the same for projects on Umbraco Cloud and on-premises installations. See the Installing Umbraco Commerce documentation for all the details and options available.
For Umbraco 8, 9, and 10, Vendr, the predecessor to Umbraco Commerce, is still available.
It is easy to migrate from Vendr to Umbraco Commerce but be aware that if you have a licensed version of Vendr you will need to get a new license for Umbraco Commerce.
Starting in August, we are contacting all current Vendr users to discuss options. You are also welcome to reach out to us through the contact form on the Umbraco Commerce product page.
Umbraco Commerce comes with full documentation describing all its features and configuration options in detail giving you the best possible start. See the Umbraco Commerce documentation.
For issues and feature requests, please refer to the Umbraco Commerce issue tracker.
Ready to launch your next online store on Umbraco Commerce?
Or maybe you have a few questions about the product and how it can work in your setup?
Wherever you’re at, feel free to contact us, and let’s see if Umbraco Commerce will work for you:
Today we can happily announce that Umbraco has acquired Outfield Digital and, along with it, Vendr, the well-known commerce solution, and Konstrukt, the Backoffice UI builder, both built and maintained by Outfield Digital - owned and managed by Matt and Lucy Brailsford.