Background
Athletes for Justice needed to move fast.
The Chicago Sky was preparing to dedicate its season to the non-profit, and Athletes for Justice needed a website and donation platform ready in time for the announcement. The organization had a powerful mission, but its team was largely made up of volunteers with limited design and technical experience.
That created a clear challenge. Athletes for Justice needed a cost-effective website that looked professional, explained its mission clearly, supported donations, and could be managed by the team without needing ongoing developer support.
Adage started with a fact-finding workshop to align stakeholders on the strategy, direction, and practical needs of the site. From there, the goal was straightforward: build a website that could launch quickly, reflect the organization’s values, and give the Athletes for Justice team the confidence to manage content on their own.
Solution
Adage used Umbraco to build a user-friendly website and donation platform that could meet the organization’s tight timeline.
Umbraco was chosen for its easy-to-use content management experience, which allowed the Athletes for Justice team to begin adding content while Adage continued building the site. This helped save valuable time and kept the project moving toward the launch deadline.
To move even faster, Adage used uSkinned templates as a modern base for the website. This gave the team a strong starting point without needing to design and build every element from scratch. Adage could focus on shaping the site around the organization’s mission, while the Athletes for Justice team focused on content, messaging, and donation readiness.
The new website created a consistent look across the logo, site, and marketing materials, helping bring the founders’ vision to life. It gave visitors a clearer view of the organization’s mission and created a stronger digital home for its work.
After launch, Adage also made sure the volunteer team could use Umbraco confidently. With only a few training sessions, the Athletes for Justice team was able to understand the CMS, make updates, build and edit pages, and keep supporters informed without a steep learning curve.
Impact
The new Umbraco website gave Athletes for Justice the digital foundation it needed in time for the Chicago Sky announcement.
The organization launched with a complete website, consistent branding, and a donation platform ready to support new attention from external audiences. For the first time in its history, Athletes for Justice was able to increase donations from external parties through its website.
The internal team also gained more control. Volunteers without a background in code or software could keep the site fresh, make timely updates, and continue sharing the organization’s work without relying on external support for every change.
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“Umbraco offers us the tools and ease of use to keep our website fresh and timely. With no background in code or software, the team has easily adopted Umbraco and has embraced the ability to make on-the-fly updates to an otherwise complex website.”
