Background
CareTech wanted a new website that was easier for users to navigate and better reflected how people actually look for information.
At the time, the main CareTech site was built on Drupal. Over 15 other brand websites were running on a shared Sitecore setup. Managing content across all of these sites was complex, unruly and time-consuming, and it was hard for the marketing team to manage the brand’s digital footprint.
They needed a modern CMS that could:
manage all sites from one place
give clearer insight into performance through reliable data
support international versions of the site
encourage recruitment
meet growing cyber security requirements
reduce long-term running costs
Solution
CareTech worked with Kayo Digital to redesign and rebuild the website with a stronger focus on user experience.
The new platform was built on Umbraco 17 and set up as a multisite. This allows all CareTech websites to be managed within a single CMS, rather than across separate systems.
Key elements of the solution included:
One CMS and a single login to manage 16 websites
Central control over user permissions, so access can be tightly managed
Cleaner analytics data through Google Consent Mode v2 and GA4
Support for both UK and Arabic versions of the website
Website built and tested to OWASP standards
Lower total cost of ownership as a result of the simplified setup
Impact
The new website has led to clear improvements in how users interact with the site:
Engaged users per session increased by more than 40%
Average engagement time per user increased by around 700%
People visiting the careers website has increased by 25%
0+%
increase in engaged users per session
0%
increase in average engagement time per user
0%
increase in visitors to the careers website
