Background
For the Ede Christian University of Applied Sciences Xuntos has developed a new website with an optimal user experience and branding with a focus on recruiting students. With important priorities such as user-friendliness, mobile first, personalization, optimization of work processes, performance and safety.
Solution
Usability and conversion: Putting students and the university's unique value at the heart of the experience
Young people spend a significant amount of their time on mobile devices, making a mobile-first design essential. By engaging with prospective students, current students, and key stakeholders within the organisation, valuable insights were gathered to shape the user experience.
Usability also means accessibility. Beyond being a legal requirement, accessibility was a key priority for Christian University of Applied Sciences Ede. The website was developed in accordance with WCAG guidelines, ensuring accessibility was considered throughout both the design and development process.
Impact
Securely exchanging data: Security, privacy and integration of systems are important principles
We are fans of the Umbraco CMS and now the editors of the CHE too. Not only because Umbraco Cloud is a secure basis, but also because it is so user-friendly and flexible for editors. For the editors, we have fully customized the CMS. Because the website consists of a large group of editorial members, each with different responsibilities, we have installed Umbraco Workflow. Thanks to the SSO connection, an editor can log in directly and securely.
A link has been made to the Mycrosoft Dynamics CRM for presenting data for courses, courses and enrolling courses. In addition, all publications are fetched with an api from Surfsharekit.
Through Umbraco Engage, the CHE can further optimize the website by using AB testing, segmentation and personalization.
“The cooperation is pleasant and professional: clear communication, clear agreements and short lines of communication ensured a smooth process. There was a lot of action, but always with a touch of humor, exactly the mix that works.”
