Louisa Foods is a St. Louis based, family-owned business that got started more than 55 years ago. They prepare fresh-made pastas, appetizers, & sauces and needed a new solution that showcased the diverse set of products they carry, how to get them, and inspire others to create dishes that nonna would be proud of. Turn Agency was up for the challenge and created the user experience design, and then developed all of the front-end and back-end work to re-platform on Umbraco. The new Umbraco Cloud solution offers unique components to present content with and a very easy content authoring process. Unfold the full story 👇
Skills used
- Branding
- Content Creation
- Design
- Digital Strategy
- Umbraco Cloud
Sector
- Food & beverages
- Retail
Partner doing the case
- Company:Turn Agency
- Website: https://turnwith.us
- Type: Gold Partner
✅ Unique Components to Present Content   ✅ Easy Content Authoring Process
An Umbraco Cloud solution that puts the products on display
The capabilities of the Louisa culinary team are vast, as they carry over 46 types of ravioli (and that’s just one of their product types). This means that it should be easy for users to navigate - and, with Louisa's new Cloud solution, they can navigate through the product tree to find recipes, nutritional information, preparation instruction, retail locations, and helpful resources for restaurant operators so they can cut costs and efficiently manage their operations.
Defining the Louisa audience
The needs of a home cook are very different from the needs of a restaurant operator or head chef. Therefore, the sites are separated with different lead capture forms and audience-specific content. On the retail side, users can find locations that sell Louisa products, get inspired with creative recipes, or send a job application directly to the Louisa HR department. Foodservice operators can log into a password-protected broker portal where they can find valuable resources and high-resolution photography to use in their marketing efforts.
Customization within the Umbraco CMS
Turn essentially created three websites inside of one Umbraco editing environment: a retail site, a foodservice site, and a password-protected broker portal. Each site not only has its own unique components to present content with, but also components and content shared across the sites, making for an easy content authoring process. While recipes are directly tied to individual products, the Louisa team can enter a recipe once and have it display in the recipes archive, on the respective product page, and in other featured areas as well. Overall, a successful solution and a happy client - what else is there to ask for 🙌
