Background
The challenge:
Publishing constraints and growing complexity
The existing CMS made routine publishing difficult. Editors had limited control over page structure and content reuse, so even straightforward changes took longer and were harder to make consistently.
As the volume of content grew, inconsistencies made key messages less clear and information harder for members to find.
Railpen needed a redevelopment that would give its communications team more control, support consistent publishing and improve clarity across the member journey.
Solution
Simplifying publishing and restoring clarity
We rebuilt Railpen.com on Umbraco 17, using structured content and reusable components to make day-to-day publishing clearer and more consistent.
The communications team can now create and update pages through a simpler editing experience, while members benefit from clearer information, improved accessibility and better performance across devices.
Impact
Umbraco 17 CMS - a clearer editing and publishing process for routine page updates
Structured content - reusable components and clearer page structures that help the team keep information consistent
Accessibility - improvements built into templates and components to support more inclusive member journeys
Performance - front-end improvements that support faster, more consistent use across devices
Maintainable architecture - a supported Umbraco 17 implementation that can accommodate changes to Railpen's content and functionality over time
350000
members served across UK
1000+
pages migrated to Umbraco 17
50%
increase in content management efficiency
"Railpen.com plays an important role in how we explain who we are and what we do. This redevelopment puts usability, accessibility and clarity front and centre. Factory73 has helped us to redevelop the site into a platform that supports our purpose and can adapt over time."