Background
Strada Global delivers people, payroll, and technology solutions to enterprises across 180+ countries. It's a global brand with the scale and stature to match. Its website didn't tell that story.
Built on WordPress and held together by third-party plugins, stradaglobal.com carried mounting security risk, a growing backlog of SEO issues, and ten languages managed through a translation plugin that made every change harder than it needed to be.
Solution
We migrated stradaglobal.com off WordPress and onto Umbraco, hosted on Umbraco Cloud. Lightburn turned their design system into a library of reusable components and content blocks, giving Strada's editors the freedom to build and update pages without developer support. New optimized lead forms integrated directly with HubSpot turned a leaky, hard-to-trust process into a clean pipeline, lifting lead volume and giving the team accurate tracking from first touch to submission.
Since going live in September 2025, we've extended the platform with Umbraco Engage for on-site personalization and analytics, added Umbraco Workflow for structured content approvals, and kept the site improving through ongoing maintenance and optimization.
Impact
Today, Strada's globally distributed team is able to efficiently manage content production workflows and keep key pages in sync across language variants. The rebuild resolved the content-structure and metadata issues resulting in strong SEO technical health and foundation for AI discoverability and GEO in a competitive B2B landscape.
You can also read Lightburn’s Strada Global case study for more on the WordPress to Umbraco Cloud migration.
Results
