Case Study

Supra

Speed Meets Style: Supra’s High-Performance Website Redesign

https://www.supraboats.com/

Supra needed a high-performing website that could handle high-quality visuals without sacrificing speed, ensuring a seamless user experience in the competitive boating industry. We delivered a sleek redesign with advanced optimizations to maintain lightning-fast load times and reinforced security. As a result, organic traffic grew by 19.5% and time spent on site surged by 353%.

Skills used

Design
Development
Product Configurator
SEO

Sector

Engineering & manufacturing

Partner working on the case

Company:: Bonsai Media Group
Website:: https://bonsaimediagroup.com/
Type:: Platinum

Background

Supra needed more than just a visually appealing website—they wanted one that could handle large volumes of high-quality imagery and video without sacrificing speed. With a goal of maintaining lightning-fast load times (under 1 second), they came to Bonsai to help create a modern, high-performing site that would enhance user experience, improve performance, and stand out in the competitive boating industry.

We gave Supra's website a serious upgrade, redesigning it from the ground up to create a sleek, app-like experience that smoothly guides users to conversions.

Solution

But delivering a site like this requires more than just basic web development—it takes serious expertise. We optimized the site with advanced image compression, lazy loading, and smart caching strategies. By fine-tuning the server architecture and using content delivery networks (CDNs), we ensured lightning-fast load times without sacrificing visual quality. We also reinforced security to keep the site running safely, keeping Supra ahead of the game online.

Impact

Supra’s website transformation drove significant impact, enhancing user experience, engagement, and visibility. With a sleek redesign, faster load times, and a dynamic content hub, visitors stayed longer and interacted more. As a result, traffic increased by 28% year-over-year, organic traffic grew 19.5% month-over-month and time spent on site skyrocketed by 353%, reinforcing Supra’s strong digital presence and deeper audience connection.