Background
Times-7 embarked on a strategic initiative to modernise their website, aiming to better reflect their standing as a leader in RFID technology sector while effectively serving their diverse global clientele and partners. The challenge was to build a digital platform that not only showcased their cutting-edge products but also enhanced seamless user interactions and facilitated business growth through innovative digital engagement.
This project involved integrating advanced web design elements, intuitive navigation features, and state-of-the-art technology to create a dynamic online presence that would engage users and streamline their digital experience, thereby reinforcing Times-7's reputation as leaders in RFID solutions.
Solution
Developing a strategy to meet global standards and needs
The project aimed to amplify Times-7’s digital engagement, enhance user experience, and streamline content management. The objective was to balance innovative design with functional requirements that support Times-7's strategic goals, including engagement with industry partners and potential clients.
Delivering an engaging and efficient digital platform
The partnership with Effect focused on creating a website that is not only visually appealing but also practical and efficient for Times-7 large global customer base.
User-centric design and navigation
The redesign emphasised a clear, intuitive layout with powerful navigation and search capabilities, ensuring users could easily find information about Times-7’s extensive product offerings. The responsive design guarantees a consistent experience across all devices, enhancing global accessibility. The design also emphasises the technical content, such as antenna specifications, with clever design features to make these elements stand out from standard website content.
Impact
Efficient content management with Umbraco CMS
Implementing Umbraco CMS allowed Times-7 to achieve greater flexibility in managing their website content. This enables their team to make timely updates and effectively communicate with their global audience, maintaining the website's relevance and engagement.
Integrations for enhanced functionality
The new site includes Zoho CRM integration to streamline and enhance customer relationship management, ensuring all client interactions are tracked and utilised for business growth. Additionally, Cookiebot integration ensures compliance with global data privacy standards, reflecting Times-7's commitment to transparency and security.
Highlighting excellence
We crafted the website to effectively display Times-7's capabilities and product range. The design reinforces Times-7's brand identity and highlights their expertise in RAIN RFID technology, underpinning their role as industry leaders. Outcomes
By prioritising user experience and streamlined digital functionality, the new website reflects Times-7’s commitment to innovation and excellence, while maintaining a technical edge. It supports their strategic objectives by enhancing digital engagement and operational efficiency, laying the groundwork for future advancements and global market expansion.
The implementation of this project reinforces Times-7's standing as a leader in RFID solutions, with a digital presence that matches their significant industry reputation.
10 global distribution partners across 4 regions. The distributors page lists 10 named partner organisations spanning the Americas, EMEA, Asia Pacific, and Oceania with a contact form that supports enquiries from 190+ countries. The site's architecture had to serve and reflect a genuinely global partner network.
Products are organised across far-field, near-field, and specialised antenna types (including ground, doorway, and conveyor/tunnel variants), all surfaced through a custom product comparison tool that lets users filter by specification or application a UX feature that consolidates a complex technical catalogue into a single intuitive interface.
"Collaborating with Effect was great – they functioned as an extension of the Times-7 team, and understood the business and our priorities. They were helpful, collaborative, and experts in what they do. For us, the biggest challenge was to deliver a finished product that covered all the project outcomes set out in the discovery phase, while addressing any new issues or requirements that came up during the build phase. As with any website project, there’s an element of the unknown that crops up at some stage during the build. Effect worked with the Times-7 team to review any issues and come up with practical solutions. The project was a success and I am proud to say that together, we were able to deliver on time and to budget!"
