Background
Volvo Car Retail Solutions relied on an older Umbraco LTS-based platform that no longer supported the pace of development required by the organization. As their digital ecosystem grew, it became increasingly difficult to add new functionality, scale the solution and maintain a consistent user experience.
User and permission management also relied heavily on manual work, which took time and added complexity. At the same time, authentication wasn’t fully aligned with Volvo’s internal systems, making it harder to manage access in a smooth and secure way.
When Volvo Cars introduced a new visual identity, the gap between the existing platform and the expected user experience became clear. It highlighted the need for a more modern and flexible solution that could support them going forward.
Solution
We rebuilt the solution from the ground up in Umbraco 17 to give Volvo Car Retail Solutions a more stable and flexible foundation to build on. By removing dependencies on legacy packages and creating a custom architecture, the platform is now easier to maintain and can evolve in line with their needs over time.
We also integrated Volvo’s SSO solution with Umbraco, making it possible to manage users, roles and permissions centrally within Volvo’s existing systems. This removed a lot of manual work and made access to the dealer portal both smoother and more secure.
At the same time, we updated the structure, components and design to align with Volvo Cars’ new visual identity. This created a more consistent experience and made content easier to manage and navigate.
To support a more relevant experience for users, we introduced the ability to tailor content based on logged-in data, allowing Volvo Car Retail Solutions to communicate more effectively with their different audiences.
Impact
New platform built in Umbraco 17 with an upgradeable architecture
Simplified and more secure login for retailers through integration with Volvo Cars’ SSO
Updated design aligned with Volvo’s new visual identity
Improved conditions for further development without technical limitations
A stable foundation that aligns with Umbraco’s roadmap
"We decided to improve the customer experience on our website, which is their main source of product news and updates. Webmind helped us achieve this goal. Together we created a more personalized and relationship-building site with automatic login. At the same time, we made a face life with Volvo Cars' new visual guidelines. We are noticing increased traffic, more repeat visitors and a more well-informed customer. In our opinion, this has led to a clearly improved customer experience."
