Automotive Digital Retailing

Smilenet is a digital technology company specializing in premium platforms and AI-powered solutions for automotive retail.

For over 20 years, we have supported dealerships, dealer groups, and OEMs by combining technology, data, digital marketing, and automotive expertise.

Built on Umbraco, our proprietary platform Phoenix is the first automotive CMS designed to give content editors complete autonomy in managing website content, page layouts, components, and digital experiences without relying on developers for everyday updates.

Phoenix supports the entire digital customer journey, from vehicle discovery and lead generation to conversion and customer engagement.