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“Beyond the AI Feature List” with headshots of Mats Persson (CEO, Umbraco) and Chris Osterhout (Chief Strategy Officer)

Q/A | Released Sep 2026

Beyond the AI Feature List: Rethinking the CMS decision

Chris Osterhout and Umbraco CEO Mats Persson explore the AI hype, real business outcomes, CMS investment decisions and the overall CMS landscape.

Speakers

Mats Persson , Chief Executive Officer
Chris Osterhout, Chief Strategy Officer, Diagram

Partners

Diagram

Interests

AI
Content
SEO
Agency

Products

Umbraco AI
Umbraco CMS