The £200k Sweet Spot: Why Mid Market E-Commerce is Umbraco's Hidden Goldmine

There's a gap in the e-commerce market that nobody talks about. Between Shopify Plus and enterprise platforms like Commercetools lies a sweet spot - projects in the £150-300k range where businesses have outgrown templated solutions but don't need (or can't stomach) enterprise complexity. This is where Umbraco Commerce shines, but most agencies don't know how to find these opportunities, scope them properly, or sell them confidently. In this session, I'll share practical lessons from delivering mid-market e-commerce projects - the discovery conversations that matter, where the budget actually goes (spoiler: it's not the CMS licence), and how to spot red flags before they become expensive mistakes. You'll leave with a clearer picture of what £200k of e-commerce actually looks like, and why Umbraco is perfectly positioned to win this work.