Products blog posts

Discover the new Developer MCP Server beta for Umbraco CMS. Now under the official Umbraco GitHub and NPM namespace, it brings AI-powered tools, Umbraco 16 support, advanced environment controls, and expanded capabilities for developers.

Learn when to stop or keep running your A/B tests without falling for early significance or the “one more week” trap. Discover guardrails to avoid bias, improve accuracy, and make confident data-driven decisions.

Running better tests starts with the right mindset. But even good thinking won’t save you from the silent killers of A/B testing.

Not every A/B test delivers reliable results. Learn how to plan smarter tests with the right sample size, realistic goals, and statistical confidence, before you hit LAUNCH.

Discover why nearly half of A/B tests produce no useful insights - and how to fix it. Learn the 3 key factors that make or break your test results. From sample size to conversion metrics and impact potential, Part 1 of our A/B testing series shows how to test smarter with Umbraco Engage.

Discover how Umbraco is evolving through AI, orchestration, search, and personalization - and how the product lighthouses are shaping what’s next.

Discover Umbraco’s latest innovations in the Q2 2025 Product Update. Learn about the new Umbraco Compose for seamless content integration and the MCP Server enabling AI-driven workflows.

Umbraco 16 brings a new Rich Text Editor, smarter permissions, calmer UI, and more control for content teams and developers.

Learn how to personalize content using UTM parameters and traffic sources, and manage your personalization efforts with built-in reporting in Umbraco Engage.