Background
BBYO was running three major websites: BBYO.org, AZA and BBG, and BBYO Summer. Each used a different CMS, with its own content structure, design, and publishing process.
Much of the existing content had been created using methods that were no longer suited to a modern website. With thousands of pages spread across Kentico, WordPress, and Webflow, this could not be treated as a basic content transfer.
BBYO needed to bring the three websites together, replace the older structures, and give students, parents, and local communities one consistent experience.
Solution
Phases built the new platform using Umbraco 13 LTS and Umbraco Cloud.
The migration required extensive research and testing because there was no established blueprint that matched the size and condition of these three websites. Copying the old structures into Umbraco would also have brought their limitations into the new platform.
Phases developed an internal migration package to support content migration and field mapping across the full content set. Instead of copying pages into the new CMS as they were, the content was reorganised around new Umbraco Document Types, Data Types, and reusable components.
Blue State’s design system was then implemented through Umbraco Grid. This gave editors flexible page building within a consistent design. The Umbraco Backoffice brought content, media, and SEO settings into one place, while Umbraco Deploy supported structured content and media delivery. Accessibility requirements were also considered throughout the component and CMS work.
Impact
BBYO now manages its main website, community content, and summer programmes through one Umbraco Cloud platform.
Three CMSs have become one. More than 5,000 pages are now managed through a shared content structure. Editors no longer need to switch between separate platforms, and new pages can be created from reusable Umbraco components while staying consistent with the BBYO design.
For students and families across more than 60 countries and 700 chapters, the result is one recognisable experience across community pages, events, programmes, and resources. Umbraco is now the digital home supporting that worldwide community.
Results
