Background
As a leader in energy recovery and recycling, Viridor’s digital presence failed to reflect its position at the forefront of green technology. The legacy platform suffered from poor service communication and a rigid architecture that lacked the sophisticated storytelling capabilities required for high-level B2B and governmental engagement. Furthermore, the existing infrastructure did not align with the company’s core commitment to sustainability and low-carbon operations.
Solution
We executed an end-to-end migration to Umbraco in just three months, enabling Viridor to exit its previous restrictive licensing model ahead of renewal. The new solution utilises Umbraco’s flexibility to power a rich, exploratory user experience through custom interaction design and deep-tier content modules. This streamlined architecture was optimised specifically for "green web" performance, ensuring the brand’s digital footprint reflects its environmental leadership through significantly reduced site emissions.
Impact
Transitioning to Umbraco provided the technical agility to launch an industry-leading thought leadership hub, resulting in a 12,552 year on year increase in content views. The platform's intuitive backend allows for rapid updates to complex service data, contributing to an 18% increase in engagement and a 2,103 increase year on year in document downloads. By leveraging Umbraco, the site now operates with 40% lower CO2 emissions than the industry average, directly supporting Viridor’s ESG goals.
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