Insurance Companies & Brokers
Insurance conversions are won and lost on clarity. Umbraco, the open-source .NET CMS, turns complex insurance products into quote journeys that customers and brokers can easily complete.
Insurance conversions are won and lost on clarity. Umbraco, the open-source .NET CMS, turns complex insurance products into quote journeys that customers and brokers can easily complete.
Insurance websites carry a heavy load. Regulated product content, sensitive customer data, and quote journeys that need to work first time. Umbraco gives you the foundation, whether you want to lift quote conversion, launch broker portals, or publish faster using compliance sign-off workflows.
Umbraco's structured content model lets you describe a product once and present it properly wherever it appears, in the right language and for the right region. Umbraco Workflow keeps compliance in the approval chain without turning every change into a project. Umbraco Engage adds personalization and testing that turn quote-journey data into conversion gains.
With Fresh Egg, Agria Pet Insurance replaced its legacy website with a headless Umbraco build and grew sales by 29%.
See case studyInsurance brands don't just need a website that looks right. They need a platform their marketing team can move fast on without losing the governance that regulated products demand.
Umbraco gives insurers and brokers the foundation to lift quote conversion, connect the systems behind every policy, and keep product content clear for customers, search engines, and AI assistants.
Reduce friction in quote journeys with structured content, fast-loading pages, and forms built for completion, not data capture.
Mobile-friendly access to documents, claims guidance, and renewals, with secure sign-in around the clock.
Connect policy administration, rating engines, CRM, and payment platforms to remove data silos and manual handoffs between teams.
Present each product in the right language and region from one CMS.
Publish structured, well-organized product content that customers, search engines, and AI assistants can all understand and surface accurately.
Umbraco's product organization is ISO 27001 certified, and Umbraco Cloud runs on Microsoft Azure.
Insurance customers drop out of quotes when the journey feels like hard work: too many steps, unclear cover, and forms that ask too much. The insurers that convert best make every step easy and keep improving it. Umbraco is intuitive, so your team can improve journeys quickly, without a rebuild.
The biggest conversion gains in insurance rarely come from redesigns. They come from removing the small points of friction in the quote journey... and then testing relentlessly.
Structure quote journeys around what customers need to decide, use Umbraco Forms for multi-step applications, and fix drop-off points with Engage.
Hold cover, exclusions, and eligibility as structured content, so details stay accurate on every page.
Umbraco Workflow adds approvals, permissions, and change history, so content ships fast under compliance oversight.
Run broker portals, multiple brands, and direct-to-consumer sites from one Umbraco installation, with protected areas and shared content.
Manage products, cover tiers, brands, and regions from one Umbraco installation, without duplicating pages.
Give brokers and policyholders their own secure areas, with protected content and role-based access.
Umbraco Engage analytics, heatmaps, and A/B testing show where customers leave a quote journey, so you can fix it.
Umbraco Engage personalizes content by product interest, location, and behavior for brokers and customers.
Umbraco Workflow adds approvals, permissions, and change history, so marketing moves fast and compliance keeps oversight.
Deliver traditionally or headless, so your site fits your tech stack and every channel customers use.
Conversion
Agria Pet Insurance saw an 82% increase in start-to-quote conversion and 25% higher mobile engagement after its rebuild.
Revenue
Agria Pet Insurance grew sales by 29% after Fresh Egg replaced its legacy website with a headless Umbraco build, starting with one product line.
Efficiency
Faster content updates and fewer manual approval cycles through Umbraco Workflow and reusable content components, with compliance oversight kept in place.Turn complex insurance products into quote journeys customers and brokers complete, on a CMS built for governance.
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