Svegro
Toxic proudly presents its case with Svegro – a complete transformation of svegro.se.
Background
Svegro faced the challenge of an outdated website that no longer met the needs of the company or its customers. At the same time, a new brand identity was being developed, including updates to product design and visual branding. This reinforced the need for a completely new digital platform. The goal was to increase brand awareness and serve as an inspirational hub by offering recipes and lifestyle content—something the previous website’s structure and functions could not support effectively. The ultimate goal of the new website was to reflect and convey the ‘wow’ experience that visitors have when stepping into Svegro’s greenhouse on Färingsö.
Solution
When developing Svegro’s new website, Toxic placed great emphasis on UX/UI design to create an accessible, user-friendly, and inspiring platform. The goal was not just to attract visitors with a modern design but to encourage them to stay engaged with compelling content. The design and technical development of svegro.se were carefully crafted to establish the site as the go-to resource for information on herbs, cultivation, sustainability, and recipes. Built on Umbraco 13, the platform is both flexible and easy to manage.
To enhance the user experience, Toxic optimized the site to showcase Svegro’s high-quality images and videos while ensuring strong search engine performance. One of the key features introduced is the ability for visitors to review and save their favorite recipes, adding a personal touch and encouraging repeat visits. These innovative solutions have transformed Svegro’s website into a dynamic resource that strengthens brand identity and supports Svegro’s goal to inspire a greener, more sustainable lifestyle.
Impact
With the launch of the new website, Svegro has successfully transformed its digital presence into a reflection of the unique atmosphere of its greenhouses. This transformation has significantly boosted brand awareness and given visitors a deeper insight into Svegro’s world—where inspiration and education on sustainable cultivation and fresh recipes take center stage. Features such as interactive tools, including the ability to save and review recipes, have led to higher user engagement and longer visit durations.
This renewed digital platform has not only strengthened Svegro’s position as a leading player in sustainable and organic vegetable cultivation in Sweden, but has also laid a solid foundation for continued digital growth. The website’s modern design and technical solutions, optimized to highlight high-quality images and videos, reinforce Svegro’s commitment to quality and innovation. For those seeking inspiration on recipes, sustainability, and cultivation, the choice is now clearer than ever: svegro.se.
Svegro has 60 years of cultivation tradition. We want to share our knowledge and inspiration and give online visitors the same ‘wow’ experience they get when visiting our greenhouse at Färingsö. The team at Toxic, with their skilled designers and developers, listened to our needs and turned them into an inspiring, engaging, and easy-to-navigate website. Toxic has created a platform we are proud of – one that is easy to update and always feels relevant.
Caroline Wetterstrand, Sales and Marketing Manager at Svegro
