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How to Make Personalization Actually Work (Part 4)
Learn how to personalize content using UTM parameters and traffic sources, and manage your personalization efforts with built-in reporting in Umbraco Engage.
Umbraco 16 Release
Umbraco 16 brings a new Rich Text Editor, smarter permissions, calmer UI, and more control for content teams and developers.
Product Update - Q2 2025
Discover Umbraco’s latest innovations in the Q2 2025 Product Update. Learn about the new Umbraco Compose for seamless content integration and the MCP Server enabling AI-driven workflows.
Effective A/B Testing (Part 1)
Discover why nearly half of A/B tests produce no useful insights - and how to fix it. Learn the 3 key factors that make or break your test results. From sample size to conversion metrics and impact potential, Part 1 of our A/B testing series shows how to test smarter with Umbraco Engage.
Effective A/B Testing (Part 2)
Not every A/B test delivers reliable results. Learn how to plan smarter tests with the right sample size, realistic goals, and statistical confidence, before you hit LAUNCH.
Effective A/B Testing (Part 3)
Running better tests starts with the right mindset. But even good thinking won’t save you from the silent killers of A/B testing.
Effective A/B Testing (Part 4)
Learn when to stop or keep running your A/B tests without falling for early significance or the “one more week” trap. Discover guardrails to avoid bias, improve accuracy, and make confident data-driven decisions.
Introducing the Autumn Contribution Challenge 2025
This autumn, we’re launching the Autumn Contribution Challenge - a new initiative designed to celebrate the creativity and collaboration that define the Umbraco community!
Don’t outsource your AI strategy
Don’t hand your AI strategy to your CMS vendor. Learn why an open, model-agnostic approach gives you control, flexibility, and a future-proof AI foundation.
Why AI Needs a Platform, Not Just Potential
AI needs more than powerful models. Learn why successful enterprise AI requires an open platform that brings data, governance, and flexibility together.