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Umbraco for Marketers

Umbraco empowers you as a marketer to create awesome content and take your website’s performance to new heights

Content management made simple

Umbraco is a free-to-use Open Source CMS, which powers more than half a million websites online. 

Projects come in different shapes and sizes, with different needs and requirements; that's why our CMS is kept neat and open for just that reason. We value that content should be easy, simple and friendly to create and edit. After all, your website is the face of your brand, so it deserves the best. 

Take a look at how Umbraco excels with intuitive workflows, social media and SEO, integrations, and previewing content, and our products Umbraco Cloud and Umbraco Uno take it a step even further.

An Editor workflow that works for you

We've worked hard to make an editing experience that fits your natural workflow. Once you’re in the zone and the creative juices are flowing, nothing should be overly complicated or stand in your way.

Integrated workflows in the Backoffice ensure that you and your team won’t get interrupted and can always stay focused on the context and the content you are creating. 

Create a page, add text, upload and crop images perfectly for the page and write catchy SEO titles and descriptions - all without leaving the page you are working on. 


Trusted by brands that you know

Working on a multilingual website?

Translating pages can be a tough job. 

But Language variants make that easier, too. With the side-by-side mode, you can edit two pieces of content at the same time, so the text you are translating is always visible in your screen and you won’t have to keep switching tabs.

Integrate and extend Umbraco to fit your needs

Would Umbraco be the center of your digital workflow or would it be part of a bigger suite of tools?

Either way, you can have it your way.

At Umbraco, we strive to be a best of breed CMS and all that comes with it. But, in a digital world, you often need more than one tool to get the job done. That’s why we won’t limit you in any way, but instead encourage you to integrate and extend Umbraco with any other 3rd party tools, extensions or packages that you need.

So when you go ahead and integrate with your ecommerce, CRM, email system or whatever tool you need and use, Umbraco will work seamlessly along with them.

With a thoroughly documented API, your developers can integrate almost anything and make it work with Umbraco - and we encourage that, too! Our Umbraco community of developers are always creating and sharing a selection of appspackages and extensions, that you can use right away.

Preview before you ship to the world

Once you’re ready to publish, you never have to be scared of how it will look for your users - no matter the device they use. Does the content in the editor look like expected on the page? Are your images going to align properly on tablets? Will your headlines break down to multiple lines on smartphones? With the powerful preview feature, you’ll always be able to preview your content on multiple devices before publishing, so it looks great across all screens.

The unique Responsive Preview gives you previews of how your content will look on desktop and laptop screens as well as portrait and landscape view on tablets and mobiles.

Be confident when you press “Publish” and know you don’t have to spend time afterwards on fixing how it is presented on the page.

Be seen on Social Media and rank higher on Google

With a CMS that fits your workflow, you'll be able to create more and better content. Once you’ve hit publish, it’s time to get your amazing content shared with the world, and most importantly, seen. Sharing on social media is easy and efficient, with fields to add Social Media OG Tags and Cards.

Umbraco has all the technical features for you to optimize your technical and on-page SEO, so you can get better rankings in the search engines. Fill out title tags and meta descriptions that are the proper length, add noindex and nofollow to your pages, avoid duplicate content with canonical tags, and get your pages indexed with XML sitemaps.

Did you change the URL of a page? No worries! The built-in redirect management will add a 301 redirect automatically and let you manually add more. Once your content is published and shared it's easy for your data team to add all their tracking scripts, so they can do data-driven marketing with the analytics tool they prefer to use.

Take a look at some of the fantastic digital growth cases we've seen:

Mercedes-Benz  increased test drive requests by 132%

BBMC Mortgage  improved ranking of 1,072 keywords and generated 38,000 leads

CeramicSpeed  increased revenue by 88% and daily visitors by 200%

Shawbrook Bank  increased mobile traffic by 70% and organic traffic by 41%

The power behind Umbraco: The Umbraco ecosystem

Behind the CMS there is Umbraco HQ, where dedicated, talented, and friendly people are working hard to make Umbraco what it is. Our developers work constantly on improving the CMS, so it’s always evolving and up to market standards.

Luckily we have our talented community of over 200,000 developers, marketers and editors helping make Umbraco better by contributing to the open source CMS. The constant feedback loop keeps us connected with our community, and our products in tip-top shape. 

If you ever need help to make a project happen, our Gold Partner agencies have a close relationship with Umbraco HQ and tons of Umbraco experience; so you can be sure that you’re getting the best of the best.

People high fiving at Codegarden

Fully creative professional sites up in no time

Umbraco Uno is a new offering hosted on our Cloud that allows you to build personalized production-ready solutions without any need for custom development. Because you don’t need to have, or be, a developer to represent your brand online. 

With Umbraco Uno, you’re not stuck with a “standard” template. Instead, you look professional, you stand out, and you can allow your creativity to spark. Plus, you also know your website is SEO friendly and secure for your visitors. And, yes, all that doesn’t require you to write any code whatsoever. 

All in all, Uno provides you with the true Umbraco experience, just even more simplified 😉 For you who loves creating great content people love in an efficient and hassle-free way.

Check out Umbraco Uno

Streamline processes and keep your team connected

With Umbraco Cloud you get the Umbraco CMS; website hosting and a ton of powerful features that can remove complexity from your solution and your workflow. Those strict workflows for creating and approving content become as easy as pie. 

With multiple environments hosted in the Cloud, you can always keep working on content and keep these updates separated from the codebase when deploying. Thanks to the Umbraco deploy engine you never have to worry about working and publishing restrictions while your developers do their thing.

And you can say goodbye to building new campaign sites from scratch. With Umbraco Cloud you can leverage the exclusive feature Baselines to have new sites up in no time, and launched on time.

Check out Umbraco Cloud

What’s the best way to get started with Umbraco?

Does Umbraco sound something that you would love to use? Then let’s keep the good vibes going!

Choosing a new CMS is not a simple task and is rarely a decision to be taken without involving your team. So we've created a guide to help you take the next steps. 

Show me how to get started with Umbraco


Loved by developers, used by thousands around the world!

One of the biggest benefits of using Umbraco is that we have the friendliest Open Source community on this planet. A community that's incredibly pro-active, extremely talented and helpful.

If you get an idea for something you would like to build in Umbraco, chances are that someone has already built it. And if you have a question, are looking for documentation or need friendly advice, go ahead and ask the Umbraco community on Our.

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