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Effective A/B Testing (Part 2)

Not every A/B test delivers reliable results. Learn how to plan smarter tests with the right sample size, realistic goals, and statistical confidence, before you hit LAUNCH.
July 17, 2025
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How to Make Personalization Actually Work (Part 4)

Learn how to personalize content using UTM parameters and traffic sources, and manage your personalization efforts with built-in reporting in Umbraco Engage.
May 12, 2025

How to Make Personalization Actually Work (Part 3)

Learn how to implement real-time content and behavioral personalization strategies that convert. In Part 3 of our Personalization series, we show you how to tailor content to personas and trigger exit-intent pop-ups to increase engagement and drive results.
April 11, 2025

How to Make Personalization Actually Work (Part 2)

Discover the difference between micro and macro goals, why both matter, and how to track success through built-in reporting tools. From planning to measurement, here’s how to make your personalization strategy work.
March 31, 2025

How to Make Personalization Actually Work

Struggling to make personalization work? Learn how to identify your audience, score content for relevance, and track engagement - plus AI-powered tips to streamline your strategy. Get started with data-driven personalization today! 🚀
March 17, 2025

Introducing Umbraco Engage

Introducing Umbraco Engage, the new add-on for Umbraco CMS that gives you the tools you need to succeed with content. Umbraco Engage provides reliable analytics, customer profiling, A/B testing, and personalization tools - all accessible directly in the backoffice - with reporting to verify that your hard work drives measurable conversions.
November 7, 2024

Is your CMS SEO-friendly? Part 3

Is your CMS SEO-friendly? I've decided to give you my list of 21 SEO features that I look for - In this post I dive into 4 On-page SEO features
June 23, 2022

Is your CMS SEO-friendly? Part 2

Wondering how SEO-friendly your CMS really is, this guide breaks down 12 technical features that help crawl, index, and avoid duplicates.
June 15, 2022

Is your CMS SEO-friendly? Part 1

Is your CMS SEO-friendly? I've decided to give you my list of 21 SEO features that I look for - In this post I start with 5 website performance features
June 9, 2022

The MarTech Landscape is Exploding, and Composable DXP is Leading the Way

The culmination of the MarTech explosion and dash towards delivering better customer experiences is not a coincidence. Let's take a look at what key players in the market are saying about this, and how composable DXP is even more relevant than you might already think.
June 7, 2022

The digital future: Trends and tech for public sector digital transformation

Let’s dive into trends that are driving public sector digital transformation - and what software solutions can help your organization adopt them!
May 6, 2022

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